False Eyelashes Market Share, Size, Trends, Industry Analysis Report, By Product (Strips, Cluster/Accent, Individual, Others); By Type; By Distribution Channel; By Region; Segment Forecast, 2024 – 2032
- Published Date:Feb-2024
- Pages: 118
- Format: PDF
- Report ID: PM4358
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
The global false eyelashes market was valued at USD 1.77 billion in 2023 and is expected to grow at a CAGR of 6.6% during the forecast period.
The rising beauty and make-up trends with increasing consumer spending capacity on their skin and growing personal care consciousness are driving the market growth. Moreover, the surge in consumer awareness about the availability of eye products by leading beauty experts and growing product promotions through various social media platforms are also propelling product demand. Additionally, the growing use of false eyelashes, especially by millennials and younger populations worldwide, and increasing utilization by beauty artists, as well as salons for wedding and party makeup, will also lead to a significant boost in its market.
Consumers increasingly demanding customized fake eyelashes made from creative and innovative materials that do not harm them. Companies are increasing their investments in research and development activities to develop eyelashes that offer natural and effective looks. Also, companies are implementing advertising campaigns to raise the awareness and popularity of their products, especially among Gen Z or the millennial population.
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- For instance, in May 2023, KISS Products announced the launch of its disruptive out-of-home advertising campaign in NYC and Los Angeles with the aim to support their latest innovation named “impress Falsies.”
Industry Dynamics
Growth Drivers
Growing social media influencer marketing and rising celebrity endorsements are likely to boost market growth.
A growing number of social media influencers promoting or showcasing various beauty products, including false eyelashes, and making their audience aware of false eyelash brands through their content is boosting product sales. For instance, as per the Influencer Marketing Hub, a beauty influencer in the United States has an average of 539,038 followers on Instagram, 593,412 on YouTube, and 1,556,910 on TikTok.
In addition, celebrity endorsements are also among the most emerging trends in the market as various actresses, models, and celebrities have acknowledged using eye makeup products, including false eyelashes, creating a substantial demand for these products, especially from the young and Gen Z populations across various regions. For instance, in June 2023, KISS Products announced its partnership with Priscilla Ono as its “Falsies Make-up Artist Ambassador, who worked with Hollywood stars.
Report Segmentation
The market is primarily segmented based on product, constituent, distribution channel, and region.
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By Product |
By Constituent |
By Distribution Channel |
By Region |
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By Product Analysis
Strips segment accounted for the largest market share in 2023.
The strips segment accounted for the largest market share in 2023. Segment’s growth is attributed to its easy availability in various thicknesses, lengths, and curl styles and its simplicity and ease of wear compared to other lashes that led to widespread adoption among individuals who use false eyelashes often or on a regular basis.
The individual segment is anticipated to register the highest market growth rate. This growth is driven by the continuous increase in the female working population who are more likely to opt for personal grooming, which led to a higher demand for beauty products, including false eyelashes. As working women seek ways to improve their overall appearance in professional as well as social settings, the demand for false eyelashes might increase.
By Type Analysis
The natural segment is expected to hold a significant market share in 2023
The natural segment is expected to hold a significant market share. Segment’s growth is accelerated by its numerous beneficial characteristics, including fine texture, flexibility, and soft quality that make them almost like natural lashes, along with their lightweight result in making them highly suitable and easy for regular use.
The synthetic segment will grow at the highest pace. This growth is attributed to the increasing adoption of these lashes due to their ability to provide a consistent and uniform look for longer periods and tend to be more durable compared to others. Additionally, the rising availability of synthetic lashes across online channels, beauty stores, and drug stores also resulted in easier accessibility for consumers.
By Distribution Channel Analysis
The online segment is expected to grow at the highest market growth rate over the forecasted period.
The online segment is projected to exhibit the highest market growth rate. This is due to a rapid increase in the popularity of various online shopping platforms, particularly in urban areas where people only have a little time to go out to purchase such small products. Online shopping platforms allow customers to get their products at their fingertips and get them delivered directly to their homes, which results in an increased number of consumers opting for these channels.
In addition, there has been a drastic increase in the number of beauty and makeup companies worldwide, increasingly focusing on setting up their online presence and introducing their company websites in order to cater to emerging market trends and boost their sales. For instance, according to the Times of India, online beauty product sales worldwide increased by 11 percent in 2022 and have already touched a growth rate of 15 percent in the first half of 2023. Also, the average order value of online sales of beauty products in India has increased slightly and reached around USD 15.
Regional Insights
North America region dominated the global market share in 2023.
The North American region dominated the global market share in 2023. The region’s growth is attributable to increased consumer expenditure on make-up and cosmetics products, including false eyelashes. Also, there is a significant presence of social media beauty influencers with a large number of followers who actively engage in various product marketing programs to boost their sales and help companies expand their customer reach.
The Asia Pacific region is anticipated to attain the fastest growth rate, owing to the region’s growing awareness and knowledge of individuals about emerging beauty trends and the increasing availability of attractive eyelash options in developing countries. In addition, several countries in the region have significantly large young populations who are more often at the forefront of fashion and beauty trends, which will drive the region’s growth. For instance, according to a Business & Human Rights Resource Centre, in September 2023, China imported about 30 tons of North Korean-made false eyelashes and wigs in April 2023, worth more than USD 22.7 million.
Key Market Players & Competitive Insights
The false eyelashes market is highly fragmented, with various global and regional players competing for market share. Major companies are competing on various factors, such as using high-quality materials, innovative designs, attractive packaging, and seeking ways to incorporate eco-friendly materials in production techniques, with the aim to gain a competitive edge in the market. Also, key players are entering into strategic collaborations and partnerships to expand their product offerings and market reach. For instance, in October 2023, Ardell Beauty announced that they have partnered with Sephora to introduce two exclusive Faux Mink, a limited-piece set of lashes.
Some of the major players operating in the global market include:
- American International Industries
- Ardell International Inc.
- Beauty Box LLP
- Huda Beauty FZ-LLC
- KISS Products Inc.,
- Kose Corporation
- L’Oreal S.A.
- LVMH
- MAC Cosmetics
- Miranda Lashes Inc.
- PAC Cosmetics
- Parfums de Coeur Ltd.
- PT. Royal Korindah
- Qingdao Lashbeauty Cosmetic Co. Ltd.
- Shiseido Co. Ltd.
- SY LASHES
- Ulta Beauty Inc.
Recent Developments
- In April 2022, Meggie Lashes announced the launch of a new false eyelash vending machine in Coventry, England. The newly developed machine can produce over 100 lash styles and many other products, such as beauty blenders and lip-glosses.
- In August 2021, KISS Products, a leading beauty brand, announced the expansion of their stunning new beauty range. It includes new false eyelashes named “My Lash but Better” that are developed with the help of Superfine Brand Technology, ensuring that you will not feel or see the band.
False Eyelashes Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 1.88 billion |
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Revenue Forecast in 2032 |
USD 3.13 billion |
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CAGR |
6.6% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD billion and CAGR from 2024 to 2032 |
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Segments Covered |
By Product, By Constituent, By Distribution Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Customization |
Report customization as per your requirements with respect to countries, regions, and segmentation. |
Explore the landscape of False Eyelashes market in 2024 through detailed market share, size, and revenue growth rate statistics meticulously organized by Polaris Market Research Industry Reports. This expansive analysis goes beyond the present, offering a forward-looking market forecast till 2032, coupled with a perceptive historical overview. Immerse yourself in the depth of this industry analysis by acquiring a complimentary PDF download of the sample report.
FAQ's
The False Eyelashes market report covering key segments are product, constituent, distribution channel, and region.
The global false eyelashes market size is expected to reach USD 3.13 billion by 2032, according to a new study by Polaris Market Research.
The global false eyelashes market is expected to grow at a CAGR of 6.6% during the forecast period.
North America regions is leading the global market.
Growing beauty and fashion industry demandsare the key driving factors in False Eyelashes market.
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