Eye Tracking Market Size, Share, Trends, Industry Analysis Report: By Type (Remote Eye Tracking and Mobile Eye Tracking), Offering, Application, End Users, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025–2034
- Published Date:Jan-2025
- Pages: 115
- Format: PDF
- Report ID: PM1449
- Base Year: 2024
- Historical Data: 2020-2023
Eye Tracking Market Overview
The global eye tracking market was valued at USD 1,316.47 million in 2024. The market is projected to grow from USD 1,754.07 million in 2025 to USD 23,450.65 million by 2034. It is projected to exhibit a CAGR of 29.6% from 2025 to 2034.
Eye tracking is a sensor technology that identifies an individual’s presence and detects what they are looking at and ignoring in real time. The eye tracking system consists of several components, including cameras, computing capabilities, and light sources. It uses advanced image processing and machine learning to decode eye movements and translate them into insights. The data from eye tracking systems can be in other applications or as an additional input modality.
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The growing adoption of eye-tracking technology in various sectors, such as military and aerospace, is the key factor driving the eye tracking market expansion. The rise in the use of smart devices such as mobile phones, laptops, and tablets propels the demand for assistive technology, which further supports the market growth.
The rising utilization of eye tracking technology in lie-detecting systems, video games, cognitive testing, virtual reality, and the aviation industry is one of the major eye tracking market trends. Technological advancements and significant investments in R&D initiatives are anticipated to provide opportunities for improvement and further drive the use of eye tracking.
Eye Tracking Market Dynamics
Rising Adoption in Advertisement and Consumer Research
In recent years, eye tracking has gained increased traction for research in the retail industry. The technology is being used by retailers to understand consumer behavior, including how long consumers spend browsing products and the best product layouts. It also finds applications in evaluating advertisements on websites and in signage, print, and digital media. With eye tracking, market researchers can gain valuable information on what captures consumer attention, what holds their attention, and what they might overlook, which helps them plan product offerings. Thus, the rising use of eye tracking technology in advertisement and consumer research is fueling the eye tracking market growth.
User-Friendliness and Ease of Installation
The user-friendliness and ease of installation of eye tracking systems contribute to the eye tracking market development. The process of setting up an eye tracking device is typically straightforward. It involves connecting the device, installing the software, and calibrating it. Modern eye trackers are also non-obtrusive and can be easily embedded in displays or worn as glasses. Besides, eye tracking systems have become affordable in recent years, with many companies offering the option of equipment rentals.
Eye Tracking Market Segment Insights
Eye Tracking Market Outlook by Type
The eye tracking market analysis, based on type, includes remote eye tracking and mobile eye tracking. The remote eye tracking segment accounted for a larger eye tracking market revenue share in 2024. Remote eye tracking systems are in high demand in virtual reality (VR) and augmented reality (AR) as they can detect passive and active body movements. These systems offer precise, objective data about the participant’s movement. These systems also don’t need a physical link between the monitored object and the actual environment for tracking. Besides, remote eye trackers enable researchers to conduct studies in various locations.
Eye Tracking Market Evaluation by End Users
The eye tracking market segmentation, based on end users, includes consumer electronics, automotive and transportation, defense and aerospace, retail, healthcare, and others. The healthcare segment held the largest market share of 26% in 2024. The initial adoption of eye tracking in healthcare was limited to a computer interface for patients with mobility and communication issues. However, the technology is being increasingly adopted in various other healthcare applications. Healthcare professionals are using eye tracking to diagnose and monitor conditions such as diabetic retinopathy, macular degeneration, and Parkinson's disease. Medical researchers are also using the technology to understand cognitive processes, further supporting the strong growth of the segment.
Eye Tracking Market Regional Analysis
The market report offers eye tracking market insights into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America dominated the market with a revenue share of 49.00% in 2024. The regional market growth is primarily fueled by the increased use of advanced technology in the healthcare sector and the introduction of new research initiatives aimed at getting a deeper understanding of human behavior. The widespread deployment of sensors and contactless biometric systems also contributes to the regional market development.
The Asia Pacific eye tracking market is projected to witness the fastest growth from 2025 to 2034. The expanding use of eye tracking, especially in consumer electronics, is the major factor driving the regional market size. Also, recent innovations in automobiles are fueling the adoption of eye tracking systems across the automotive sector in the region.
Eye Tracking Market – Key Players and Competitive Insights
The top players in the eye tracking market are focusing on research and development to improve their products and services offerings and drive market demand. Also, they are adopting various strategic initiatives, including collaborations, new product launches, mergers and acquisitions, and increased investments, to improve their global footprint. To expand and survive in a more competitive environment, the eye tracking market players must offer innovative solutions.
In recent years, the eye tracking market has witnessed several technological and innovation breakthroughs. A few leading players in the market are EyeTech Digital Systems, Inc.; EyeTracking, Inc.; LC Technologies, Inc.; Mirametrix Inc.; Tobii AB; Sensomotoric Instruments GmbH; Seeing Machines Ltd.; Ergoneers GmbH; Gazepoint Research Inc.; and Smart Eye AB.
List of Key Companies in Eye Tracking Market
- EyeTech Digital Systems, Inc.
- EyeTracking, Inc.
- LC Technologies, Inc.
- Mirametrix Inc.
- Tobii AB
- Sensomotoric Instruments GmbH
- Seeing Machines Ltd.
- Ergoneers GmbH
- Gazepoint Research Inc.
- Smart Eye AB.
Eye Tracking Industry Developments
June 2024: HONOR, a Chinese smartphone giant, announced the launch of the AI Defocus Eye Protection and AI Deepfake Detection features for the smartphone market. According to HONOR, these innovations utilize AI to empower consumers by providing customized services while also protecting user privacy.
February 2024: Lumen Research received a patent for its eye-tracking data collection platform. Lumen stated that its platform uses webcams on mobile and desktop devices to collect points of interest from web pages.
Eye Tracking Market Segmentation
By Type Outlook
- Remote Eye Tracking
- Mobile Eye Tracking
By Offering Outlook
- Hardware
- Software
- Services
By Application Outlook
- Assistive Communication
- Usability Testing
By End Users Outlook
- Consumer Electronics
- Automotive and Transportation
- Defense and Aerospace
- Retail
- Healthcare
- Others
By Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Netherlands
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Malaysia
- South Korea
- Indonesia
- Australia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Israel
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
Eye Tracking Market Report Scope
|
Report Attributes |
Details |
|
Market Size Value in 2024 |
USD 1,316.47 million |
|
Market Size Value in 2025 |
USD 1,754.07 million |
|
Revenue Forecast by 2034 |
USD 23,450.65 million |
|
CAGR |
29.6% from 2025 to 2034 |
|
Base Year |
2024 |
|
Historical Data |
2020–2023 |
|
Forecast Period |
2025–2034 |
|
Quantitative Units |
Revenue in USD million and CAGR from 2025 to 2034 |
|
Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
|
Segments Covered |
|
|
Regional Scope |
|
|
Competitive Landscape |
|
|
Report Format |
|
|
Customization |
Report customization as per your requirements with respect to countries, regions, and segmentation. |
FAQ's
The eye tracking market size was valued at USD 1,316.47 million in 2024 and is projected to grow to USD 23,450.65 million by 2034.
The market is projected to register a CAGR of 29.6% from 2025 to 2034.
North America accounted for the largest market share in 2024.
A few key players in the market are EyeTech Digital Systems, Inc.; EyeTracking, Inc.; LC Technologies, Inc.; Mirametrix Inc.; Tobii AB; Sensomotoric Instruments GmbH; Seeing Machines Ltd.; Ergoneers GmbH; Gazepoint Research Inc.; and Smart Eye AB.
The remote eye tracking segment dominated the eye tracking market share in 2024.
The healthcare segment dominated the market for eye tracking in 2024.
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