Eye Tracking Market Share, Size, Trends, Industry Analysis Report By Type (Remote Eye Tracking, Mobile Eye Tracking) By Offering (Hardware, Software, Services) By Application (Assistive Communication, Usability Testing, Consumer Behavior Research, Others) By End-User (Consumer Electronics, Automotive and Transportation, Defense and Aerospace, Retail, Healthcare, Others) By Regions, Segments & Forecast, 2018 - 2026

The global eye tracking market was valued at USD 302.5 million in 2017 and is anticipated to grow at a CAGR of 24.8% during the forecast period.

Eye tracking is the analysis of the direction of the gaze or the relative motion of the eye to the head. Eye tracking involves measuring the position and movement of the eye. It also measures various activities such as direction of gaze, selective ignorance, blinking and pupil reaction to different inputs. The eye tracking solutions are non-intrusive, and include two components namely camera and a light source. The infrared light source is directed towards the eye, while the camera tracks its reflection along the pupil.

The growing adoption of eye-tracking technology in various sectors such as military and aerospace boost the growth of the global eye tracking market. The rise in the use of smart devices such as mobile phones, laptops and tablets propels the demand for assistive technology, which further supports the market growth. Other factors influencing the global eye tracking market include application of eye tracking technology in lie-detecting systems, video games, cognitive testing, virtual reality and aviation industry. The high costs associated with this technology hampers the eye tracking market market growth. Moreover, the technological advancements, and rapid R&D in this field would offer opportunities for improvement and further aide market growth.

Segment Analysis

The global eye tracking market is segmented on the basis of type, offering, application, end-user, and region.

On the basis of type, the market is segmented into remote eye tracking, and mobile eye tracking. The mobile eye tracking segment is expected to grow at the highest rate during the forecast period owing to increased degree of freedom for natural head movement offered and increased use in consumer behavior research. The growing demand of mobile eye tracking from healthcare, and entertainment sector supports the growth of this segment.

The offering segment is bifurcated into hardware, software, and services. The hardware segment dominated the global eye tracking market in 2017 owing to increasing use of components such as cameras, sensors, eye-tracking lenses, and storage devices.

The application segment is divided into assistive communication, usability testing, consumer behavior research, and others. The assistive communication segment dominated the global market in 2017.

The end-user segment is categorized into consumer electronics, automotive and transportation, defense and aerospace, retail, healthcare, and others. The healthcare segment accounted for the highest share in the market in 2017 owing to greater need of assistive communication, and extensive research in human behavior.

Regional Analysis

Geographically, the eye tracking market is distributed across North America, Europe, Asia-Pacific, Latin America, and MEA. North America is further segmented into U.S., Canada, and Mexico. Europe is divided into Germany, UK, Italy, France, and Rest of Europe. Asia-Pacific is bifurcated into China, India, Japan, and Rest of Asia-Pacific. North America accounted for the largest share in the global eye tracking market in 2017. The increasing demand from healthcare and defense sectors in the region promotes market growth in the region. The rising applications in video games and virtual reality further support the market growth in the region.

Competitive Analysis

The leading players in the eye tracking market include EyeTech Digital Systems, Inc., EyeTracking, Inc., LC Technologies, Inc., Mirametrix Inc., Tobii AB, Sensomotoric Instruments GmbH, Seeing Machines Ltd., Ergoneers GmbH, Gazepoint Research Inc., and Smart Eye AB among others. These leading players in the market are introducing innovative products in the market to cater to the consumers. Global players are entering new markets in developing regions to expand their customer base and strengthen market presence.

Recent Development 

• June 2024: HONOR, a Chinese smartphone giant, announced the launch of the AI Defocus Eye Protection and AI Deepfake Detection features for the smartphone market. According to HONOR, these innovations utilize AI to empower consumers by providing customized services while also protecting user privacy.

• February 2024: Lumen Research was awarded a patent for its eye-tracking data collection platform. The platform uses webcams on mobile and desktop devices to collect points of interest from web pages.