Event Management Software Market Share, Size, Trends, Industry Analysis Report, By Component (Software, Services); By Deployment Mode (Cloud, On-premises); By Organization Size; By End-Use; By Region; Segment Forecast, 2022 - 2030
- Published Date:May-2022
- Pages: 116
- Format: PDF
- Report ID: PM2425
- Base Year: 2021
- Historical Data: 2018 - 2020
Report Outlook
The global event management software market was valued at USD 7.14 billion in 2021 and is expected to grow at a CAGR of 14.8% during the forecast period. Increasing adoption of advanced data analytics solutions, rising launches of cloud-based software, gamification to engage a larger audience, and collaborations among major players are boosting the industry growth during the forecast period.
Product innovations, technological advancements, and the introduction of regulatory policies have been detailed in the report to enable businesses to make more informed decisions. Furthermore, the impact of the COVID-19 pandemic on the event management software market demand has been examined in the study. The report is a must-read for anyone looking to develop effective strategies and stay ahead of the curve.
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Advanced analytics is a broad framework of analytical technologies and methodologies designed to assist these management software companies in discovering trends and patterns, solving problems, accurately forecasting the future, and driving change through the use of data-driven and fact-based information. They assist businesses by providing complex algorithms and analytical techniques that support effective decision-making. These tools assist companies with average ability in exploring data and reaping the benefits of advanced analytics with appropriate changes for better and clearer results.
Furthermore, gamification is being used by the organizers to increase attendee engagement. The gamification allows organizers to achieve goals while also creating a fun-filled memorable experience for all attendees. It operates based on accessing attendees' emotions and provides various benefits such as creating a relaxed atmosphere, boosting attendees' confidence, and generating a sense of common purpose.
Also, in June 2021, Canapii developed its new online-focused software market using Amazon Web Services. Canapii has assisted companies in designing and hosting engaging virtual episodes that include live-streamed content with real-time multiple languages captioning, polling, Q&A, and other features. However, the growth is hampered by high costs, a lack of awareness regarding the event management software market in developing economies, and a scarcity of skilled professionals.
Industry Dynamics
Growth Drivers
Rising demand for this software due to capturing actionable business insights from events and the rising adoption of AI technology. The platforms enable marketers to draw benefits of the real-time data to extract actionable business insights that are needed to drive organizational growth.
These analytics could then assist organizers in continuing to increase their return on investment and total strategy efficiency. It enables organizations to capture and analyze attendees' behavior, making more informed business decisions. This is predicted to boost the adoption of the event management software market for activities, thereby driving industry growth.
Also, the industry is driven by the advancement of management software with the integration of AI technology. AI technology experts, such as technology experts, integrate these Chatbot features to communicate through apps to boost host-attendee interaction. AI is a critical tool, and it is up to professionals to make the most of it based on their extensive knowledge of management. AI is critical in developing empowering solutions which will drive the industry over the forecast period.
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Report Segmentation
The market is primarily segmented based on component, deployment mode, organization size, end-use, and region.
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By Component |
By Deployment Mode |
By Organization Size |
By End-Use |
By Region |
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Insight by End-Use
Based on the end-use segment, the event organizers & planners segment is expected to be the most significant revenue contributor. The organizers and planners assist organizations in developing and planning events for their customers. Creating effective invitations, handling registrations, organizing housing and travel preferences, and viewing real-time reports are all part of the events.
Some businesses have also used geo-location and RFID data to allow organizers to alert attendees about applicable booths, sessions, or meals as they move around the venue. Further, the marketing software dominates the growth based on the software because organizers use management software tools for marketing.
The tools should be compatible with the EMS contacts management tool, allowing organizers to distinguish attendees and submit only relevant information to them. The software also allows organizers to create and brilliantly customize on-brand emails easily. Some EMS platforms include additional tools for such promotion.
Geographic Overview
North America had the largest revenue share. Due to rising awareness among enterprises about the advantages of advanced technologies and expertise amongst some of the workforce to establish creative solutions across all technology portions, the areas have always been highly technological ahead in terms of integration of advanced. The rising adoption of new emerging technologies such as smartphones, AI, and cloud platforms for planning in the U.S. region is expected to drive market growth.
The growing demand for better and more efficient management in the region has resulted in collaborations between market companies and organizers. For instance, in November 2021, Ungerboeck, a US-based management software supplier, announced the acquisition of Priava, a cloud-based facility, and management solution with a global consumer base.
Moreover, Asia Pacific is expected to witness a high CAGR in the global market. Government initiatives to encourage digital infrastructure are to take some responsibility for driving the region's acceptance of management services. For instance, in August 2021, the Government of India announced the Digital India initiative to guarantee that all federal programs are available to all citizens electronically.
This goal is accomplished by strengthening online infrastructure and getting better internet connectivity or by empowering India digitally in the field of technology. Additionally, the region has a diversified customer base for many industries, necessitating brand promotional activities to reach potential customers. Due to increasing internet penetration and fierce competition among companies and organizations expanding their enterprises in the region, the market is becoming more prevalent.
Competitive Insight
Some of the major players operating in the global market include Active Network, Aventri, Bizzabo, Certain, Cvent, Eventbrite, Eventmobi, Eventzilla, Hopin, Meeting Evolution, Rainfocus, Regpack, Ungerboeck, Xing Events, and Zoho.
Event Management Software Market Report Scope
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Report Attributes |
Details |
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Market size value in 2021 |
USD 7.14 Billion |
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Revenue forecast in 2030 |
USD 23.28 Billion |
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CAGR |
14.8% from 2022 - 2030 |
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Base year |
2021 |
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Historical data |
2018 - 2020 |
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Forecast period |
2022 - 2030 |
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Quantitative units |
Revenue in USD Billion and CAGR from 2022 to 2030 |
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Segments covered |
By Component, By Deployment Mode, By Organization Size, By End-Use, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Key companies |
Active Network, Aventri, Bizzabo, Certain, Cvent, Eventbrite, Eventmobi, Eventzilla, Hopin, Meeting Evolution, Rainfocus, Regpack, Ungerboeck, Xing Events, and Zoho |
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