Curling Irons Market Share, Size, Trends, Industry Analysis Report, By Product Type (Curling Tongs, Curling Wands, Others), By Technology, By Material, By Price Point; By Application; By Region; Segment Forecast, 2024 - 2032
- Published Date:Apr-2024
- Pages: 116
- Format: PDF
- Report ID: PM2041
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
Curling Irons Market size was valued at USD 23.04 million in 2023. The market is anticipated to grow from USD 24.52 million in 2024 to USD 43.11 million by 2032, exhibiting the CAGR of 7.3% during the forecast period
Curling Irons Market Overview
The curling irons market is expected to rise over the forecast period. The rise is due to recent trends of haircuts featuring waves and curls becoming increasingly fashionable. The availability of a wide variety of curling iron variations, including various barrel sizes and materials, gives consumers additional alternatives to get the hairstyles they want, propelling market expansion even further.
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For instance, Dyson Airwrap Styler Complete is a hair styling tool set that comes with everything needed to style hair. As a result, customers don't need to buy distinct goods to meet various style needs.
Moreover, due to advancements in recent years, curling irons are now perceived as essential grooming equipment not only for women but also for men. Due to the prevalence of social media, there are redefining notions of masculinity. For instance, male-focused "get ready with me" videos and "grooming" guides are driving the trend. To meet these rising demands the curling irons are well incorporated with various technological advancements, such as smart features like temperature control, auto shut-off, and customizable curl settings suitable to all hair types and textures. This has only added to improved customer satisfaction, fueling the market growth in the forecast period.
However, using styling products on a daily basis can cause irreversible hair damage, such as oxidative damage, which is a result of the production of free radicals. The burning or deterioration of the oils and other chemicals in your hair produces free radicals.
Curling Irons Market Dynamics
Market Drivers
Rise in Awareness for Personal Grooming
The rising awareness of personal grooming and its importance for both men and women to look attractive and boost confidence is driving the growth of this market at a faster rate in recent years. The increase in digital publications regarding stylish haircuts, grooming tips, and hairstyles and the growing proliferation of salons and beauty clinics are also driving the growth of this market at a faster rate in recent years. Hence, the global market for curling irons is driven by the increased demand for hair grooming products and the rising number of salon establishments.
Rise in Entertainment Industry
The entertainment industry is on the rise as there is a constant need to stay ahead of time to enhance the style and image of celebrities. Youngsters, particularly millennials and Gen Z, are consuming content digitally and following these celebrities to keep up with the trends. The everyday need and use of these hair styling products, including curling irons, are essential, and now they have become household names, giving rise to meet the demands of professionals as well as ordinary people.
Market Restraints
Hair Damage Cause by Curling Irons
Curling irons that are poorly designed can cause hair damage. Hair moisture is lost due to overheating of hair caused by curling irons, which degrade the original hair texture and quality. The more heat one uses frequently, the more hair is damaged, making it prone to hair breakage. Hence, selecting the correct curling iron according to one’s hair texture is essential to prevent damage and hair loss. For instance, in 2021, RobeCurls introduced heatless curling headbands in the market to reduce hair damage. Since then there has been rapid growth in this product use.
Report Segmentation
The market is primarily segmented based on product type, material, price point, technology, distribution channel, application, and region.
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Curling Irons Market Segmental Analysis
By Product Type Analysis
- The curling tongs segment has dominated the market and is expected to continue its dominance in the coming years. Curling tongs generally take some time to heat up before use. The heat setting cannot be increased or decreased; it only runs on one temperature setting. It can simply be put on and off. The tightness of the curls depends on the barrel size.
- Curling wands are expected to grow at the fastest CAGR to capture the ever-increasing need for curling among the younger generation. The heating is quick and strong, and there is no requirement for a clip to hold the hair in place like that in curling wands. The curls come out even and smooth.
By Material Analysis
- Titanium has dominated the curling irons market due to its popularity and preference by most stylists, mainly in the entertainment industry. These titanium plates heat up at a faster rate, providing long-lasting curls. Titanium is a lightweight and durable material that can withstand high heat settings, making it ideal for curling irons.
- Ceramic material is anticipated to grow in the forecast period as it is in demand among the average consumer. It not only spreads heat evenly but also smooths out the hair. The ceramic coating locks in moisture, creating less damage to hair and giving it a smooth, shiny texture.
By Price Point Analysis
- Based on price point analysis, the economy segment held a significant market share in revenue, which is highly accelerated due to the continuous rise in consumers preferring economic hair styling products for daily usage. The affordability factor of these is expected to drive sales in this segment over the forecast period.
- Premium price point curling irons have shown anticipation to grow over the forecast due to the rising incomes and awareness among people for the need to use premium products. People are switching towards premium curling irons as they provide enhanced experience and consumer satisfaction more than just curling requirements.
By Technology Analysis
- The corded segment has dominated the curling irons market in recent years due to its instant heating feature, which ensures quick styling and saves time and effort. It is lightweight and comfortable, with an easy grip, making it efficient for both ordinary and professional people.
- The cordless segment is expected to grow at the fastest CAGR over the forecast period due to the increasing preference of consumers for automatic and battery-operated curling iron tools for easy handling while traveling. Its portability factor is anticipated to boost sales over time.
By Distribution Channel Analysis
- Supermarkets and hypermarkets have dominated the distribution of curling irons. The physical presentation of the product in these stores, giving people the touch and feel to enhance their buying experience, is a major factor in the industry's growth.
- Online Retail is growing at the fastest rate, providing consumers with a wide variety of options available to choose from and compare on one platform. This provides the liberty to the consumer to shop from anywhere, anytime, at much-discounted rates. This expands the reach and lowers the operational costs.
By Application Analysis
- The commercial segment has dominated the curling irons market, holding the largest market share due to its wide applications in salons, makeup studios, and entertainment industries. Therefore, the segment's expansion is projected to benefit from the professional segment's quick development. The growing popularity of hair grooming is giving rise to professional services setup, aiding this segment's prominent dominance.
- The household segment in the curling irons market is expected to grow due to technological advancements. These irons are convenient and easy to use for ordinary people at home, providing them with a sense of ownership and individuality.
Curling Irons Market Regional Insights
The North America Region Dominated the Global Market with the Largest Market Share
North America region held the largest market share due to increasing digitalization and social media reach. This growth is aided by the fashion vloggers and the local markets. It is also expected that the large number of hair stylists would increase demand for curling irons from the market for commercial applications.
The Asia Pacific region is expected to be the fastest growing region with a healthy CAGR during the projected period, owing to the growing adoption of trending western hairstyles, hair equipment, and grooming ideas by a large number of consumers along with the implementation of the same.
Competitive Landscape
The competitive landscape for curling irons markets is fierce with several companies present. The companies are always investing in thorough R&D to continuously innovate and update their technology to maintain an edge over others and to guarantee effectiveness, reliability, safety and improved customer satisfaction. These firms concentrate on collaboration, product building and advancements.
Some of the major players operating in the global market include:
- American Securities
- Andis Company
- Coty Inc,
- Curlingiron.org
- Dyson
- Havells India Ltd.
- Koninklijke
- Lunata Beauty
- Nykka E-Retail Pvt Ltd,
- Philips N.V.
- Revlon Inc.
- Sally Beauty Supply LLC
- Sharp Beauty Inc
- Spectrum Brands Inc
- Vega Industries Pvt Ltd
Recent Developments
- In March 2024, Pattern launched an interchangeable Curling Iron heat-styling staple, a clip barrel that can help enhance hair’s natural texture.
- In April 2024, Dyson launched Supersonic Nural- smart curling irons at an event in Seoul, South Korea, after 10 years of research and development.
Report Coverage
The Curling Irons market report emphasizes on key regions across the globe to provide better understanding of the product to the users. Also, the report provides market insights into recent developments, trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.
The report provides detailed analysis of the market while focusing on various key aspects such as competitive analysis, product types, materials, price points, technology, distribution channels, applications and their futuristic growth opportunities.
Curling Irons Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 24.52 million |
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Revenue forecast in 2032 |
USD 43.11 million |
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CAGR |
7.3% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD million and CAGR from 2024 to 2032 |
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Segments covered |
By Product Types, By Materials, By Price Points, By Technology, By Distribution Channels, By Applications, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Customization |
Report customization as per your requirements with respect to countries, region, and segmentation. |
FAQ's
Curling Irons Market report covering key segments are product type, material, price point, technology, distribution channel, application, and region.
Curling Irons Market Size Worth $ 43.11 Million By 2032
Curling Irons Market exhibiting the CAGR of 7.3% during the forecast period
North America is leading the global market
The key driving factors in Curling Irons Market are Rise in Awareness for personal grooming
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