The global crowdsourced testing market was valued at USD 1657.78 million in 2023 and is expected to grow at a CAGR of 9.50% during the forecast period.
The demand for cost-effective and adaptable Quality Assurance (QA) practices has led to the market's growth. Crowdsourced testing involves testers from various regions conducting tests under diverse conditions and has become popular due to its ability to identify bugs effectively. This approach has reduced test expenses and involves real users worldwide, making it customer-focused. The U.S. has experienced a swift adoption of crowdsourced testing platforms due to the high internet and smartphone penetration levels. However, the market is fragmented, and many players are implementing strategies such as product launches and expansion into new markets to gain a competitive advantage.
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The COVID-19 pandemic positively impacted the market as many companies adopted the Work-From-Home (WFH) model, leading to increased demand for crowdsourced testing services. The lack of remote infrastructure hindered the operation of in-house QA teams, and crowdsourced testing became a viable alternative. The pandemic also accelerated digitization, leading to increased adoption of mobile applications across various sectors. This shift towards online channels positively impacted mobile application development, and crowdsourced testing became even more valuable due to its faster test life cycle process, reduced costs, and access to remote testers. These advantages contributed to the growth of the crowdsourced testing market, particularly due to the increased reliance on mobile applications resulting from the COVID-19 pandemic.
Diverse testing expertise drives the market
The crowdsourced testing market has witnessed significant growth in recent years, fueled by several driving factors that have reshaped the software testing landscape. Crowdsourced testing involves outsourcing tasks to a diverse group of testers, often from different geographic locations, to evaluate software applications across various devices and environments.
Crowdsourced testing provides access to a vast pool of testers with diverse expertise and backgrounds. This diversity ensures comprehensive test coverage and allows for identifying bugs and usability issues that might need to be noticed in traditional in-house testing teams.
To enhance clients' digital experience, market players are actively seeking to offer innovative solutions. For example, in February 2021, Applause App Quality, Inc. introduced the Product Excellence Platform (PEP). This platform grants businesses access to digital experts and digital testing solutions. By launching PEP, the company aimed to enhance its customers' capability to identify software bugs and improve the overall application development lifecycle.
The market is primarily segmented based on component, testing type, application, organization size, industry, and region.
By Component |
By Testing Type |
By Application |
By Organization Size |
By Industry |
By Region |
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Platform segment dominated the market in 2022
In 2022, the market was dominated by the platform segment. Crowdsourcing companies provide access to a pool of verified crowd testers through their crowdsourced testing platforms, allowing organizations to manage test activities, create high-quality tests, and execute them efficiently. The platform segment has grown due to the availability of flexible pricing options based on features and seamless integration with existing tech stacks, which enhances productivity. For instance, Global App Testing (Spa Worldwide Limited) integrates with popular tools like Atlassian's Jira and GitHub, Inc.'s GitHub.
Meanwhile, the services segment has seen robust growth. This segment offers test management, test plan creation, support, and consulting services, where customers don't directly interact with the crowd testers. Instead, a dedicated resource provides insights and controls the testing process on behalf of the customer. Choosing these services allows organizations to save valuable test management time and enhance their development life cycle, which is why this value proposition drives the growth of the services segment within the market.
Usability testing segment accounted for the largest market share in 2022
During the study period, the usability segment had the highest market share. Crowdsourced testing is a method of testing an application by a diverse group of testers located in different remote locations. The involvement of multiple testers in this testing process enables quick bug detection and helps companies to evaluate whether the application needs any revisions or improvements. Many crowdsourced testing companies also provide usability testing as a part of their services. The availability and advantages of usability testing have contributed to the growth of this segment.
Mobile segment is expected to hold the larger revenue share during forecast period
The mobile segment will witness a larger revenue share in the coming years. This growth can be attributed to the increasing global internet and smartphone penetration, particularly in developing countries. Consumers increasingly rely on mobile applications for various activities, including digital payment, online shopping, and media consumption. Mobile applications are platform-specific and possess greater complexity in terms of functionality and features compared to web applications. As a result, businesses are leveraging crowdsourcing platforms to enhance the overall functionality of their mobile applications across different platforms and devices. This enables them to deliver seamless user experiences and cater to the diverse needs of their mobile app users.
The web application segment witnessed a steady growth rate. Web applications are not platform-specific and are generally less complex. However, the increasing emphasis on ensuring the smooth operation of web applications and enhancing customer experience is fueling the growth of this segment. To address the growing demand, market players such as Testbirds & Uber testers offer dedicated solutions for testing and optimizing website performance. These solutions help businesses identify and rectify issues or bugs in their web applications, ensuring a seamless user experience.
APAC registered with the highest growth rate in the study period
APAC is projected to witness a higher growth rate for the market. The region benefits from its developing technology infrastructure and the increasing penetration of the internet and smartphones. With its substantial population, Asia Pacific is experiencing a surge in mobile application usage for various purposes, such as online shopping and mobile banking services. As a result, there is a growing demand in the region for efficient applications that can function seamlessly across different devices and platforms across various sectors. Crowdsourced testing is crucial in enhancing the overall test lifecycle and customer experience in this context. By leveraging crowdsourced testing, businesses can ensure that their applications meet the expectations and demands of customers in the region.
North America is expected to witness a larger revenue share in the market. Furthermore, the region benefits from a well-developed technological infrastructure, contributing to the market's growth. The region exhibits high mobile app technical advances, research, and development (R&D), & favorable cloud ecosystem. These factors facilitate the growth of application development in the region and, in turn, drive the adoption of crowd-sourcing test platforms.
The Crowdsourced Testing market is fragmented and is anticipated to witness competition due to several players' presence. Major service providers in the market are constantly upgrading their technologies to stay ahead of the competition and to ensure efficiency, integrity, and safety. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share.
Some of the major players operating in the global market include:
Report Attributes |
Details |
Market size value in 2024 |
USD 1812.12 million |
Revenue forecast in 2032 |
USD 3,742.66 million |
CAGR |
9.50% from 2024 – 2032 |
Base year |
2023 |
Historical data |
2019 – 2022 |
Forecast period |
2024 – 2032 |
Quantitative units |
Revenue in USD million and CAGR from 2024 to 2032 |
Segments covered |
By Component, By Testing Type, By Application, By Organization Size, By Industry, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
Customization |
Report customization as per your requirements with respect to countries, region and segmentation. |
The crowdsourced testing market report covering key segments are component, testing type, application, organization size, industry, and region.
Crowdsourced Testing Market Size Worth $3,742.66 Million By 2032.
The global crowdsourced testing market is expected to grow at a CAGR of 9.5% during the forecast period.
Asia Pacific is leading the global market.
key driving factors in crowdsourced testing market are increasing demand for indoor farming drives the market.