The global cosmetic dentistry market was valued at USD 29.52 billion in 2021 and is expected to grow at a CAGR of 12.9% during the forecast period. The cosmetic dentistry market is expected to boom due to the rising level of health consciousness and advancements in digital instruments for dental care. Growing more customer knowledge about cosmetic dentistry drives the industry expansion for cosmetic dentistry.
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With a rise in population, consumer gives more importance to their looks and undergo cosmetic dentistry to change their dental appearance. In addition, the disposable income of the consumer and more awareness about dental prosthetics are the reason the industry is flourishing.
The COVID-19 pandemic has negatively impacted the growth of the cosmetic dentistry market. The demand was significantly decreasing as all routine dental care was suspended due to the lockdown in many countries. It was a high risk that the patients and the doctor might get a cross infection. The lockdown due to covid has disrupted supply chain procedures, shipping delays, and supply shortages. However, the industry will improve and become stable in the coming future through various advancements involving artificial intelligence.
With the rising awareness about dental care and growth in medical tourism in various developing countries such as Brazil and Mexico, the industry is expected to grow over the forecast period. Furthermore, the rise in adoption of new technologies, consumer taking more care about dental health, and the developing healthcare infrastructure also adds to industry expansion for cosmetic dentistry.
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Growth Drivers
The global cosmetic dentistry market is likely to be driven by the increased demand for advanced materials used for the teeth to look more natural have been developed, such as dental cement, and bonding agents have been created to transform deformed teeth into natural-looking teeth. Furthermore, the demand for cosmetic dentistry has been rising, taking into consideration the rise in demand for tooth-whitening, non-metallic inlays, and on lays which will positively impact the industry growth.
In addition, inflation in disposable income and the cognizance of dental prosthetics are the key opportunities in this market. The treatment duration, which is short and done in 3-4 sittings, along with the desire to look good, drive more consumers to look forward to opting for cosmetic dentistry.
Moreover, technological advancement and less harmful techniques and tools such as laser treatment can help boost revenue share. Many companies and governments have also undertaken various initiatives for facilitating oral healthcare.
The market is primarily segmented based on product, end-use, and region.
By Product |
By End-Use |
By Region |
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Dental systems and equipment hold a significant market share. They will continue to grow in the market since there is specific growth and advancement in dental technologies such as computer-aided devices or machines. In addition, orthodontics braces have also captured a huge market that has both fixed and removable braces, which significantly impacts the industry growth.
However, the dental implants segment is also expected to grow over the forecast period as they can enhance the standard of life by maintaining the health of the gums and bones. This procedure will be more convenient for older adults and younger children with disfigurement of teeth.
The demand for dental hospitals and clinics will surge significantly over the forecast period. The primary reason for the growth of this segment is the rise in the number of dental clinics and hospitals. Moreover, cosmetic dentistry is performed under proper supervision and with expert hands, which could be performed in dental clinics and hospitals, which makes this segment dominant.
In addition, more advancing technologies give the segment a plus point to contribute towards more revenue generation. The rising need for aligned teeth and improvements in appearance have significant importance in the market's growth. Moreover, the growing demand for crowns and bridges has increased, so dental laboratories are anticipated to impact the market growth over the forecast period positively.
North America is assumed to dominate the cosmetic dentistry market and witness the fastest growth owing to rising awareness about oral health, high healthcare infrastructure, development of new technologies, and an increase in demand for dental aesthetics are the primary reason to drive demand over the forecast period.
Moreover, Asia Pacific North America is expected to be a more lucrative region for cosmetic dentistry because of the growing expandable income in areas such as India and China, where the population is enormous, and consumers are interested in enhancing and improving oral health. A vast number of dentists and dental operations have facilitated dental tourism, which will positively impact revenue growth.
Some of the major players operating in the global market include 3M Company, Align Technology, Inc., A-dec Inc., Biolase, Inc., Danaher Corporation, Dentsply Sirona, Envista Holdings, Henry Schein, Midmark Corporation, Millennium Dental Technologies, Inc., Institut Straumann AG, Kuraray co. Ltd., Planmeca Group, Roland DG, Sirona Dental Systems, Inc., Straumann Holdings AG, Zimmer Biomet Holding, Inc.
In May 2022, Align Technology announced its strategic partnership with Asana Inc, which offers Asana smiles which provides workflow solution for Invisalign trained doctors to keep track about their patient’s treatment journey.
In August 2022, Biolase,Inc. announced partnership with postgraduate dental specialty programs in the U.S. which will expose postgrad students to the benefit of tissue laser technology and waterlase technology.
Report Attributes |
Details |
Market size value in 2021 |
USD 29.52 billion |
Revenue forecast in 2030 |
USD 84.90 billion |
CAGR |
12.9% from 2022 - 2030 |
Base year |
2021 |
Historical data |
2018 - 2020 |
Forecast period |
2022 - 2030 |
Quantitative units |
Revenue in USD billion and CAGR from 2022 to 2030 |
Segments covered |
By Product, By End-Use, and By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
Key companies |
3M Company, Align Technology, Inc., A-dec Inc., Biolase, Inc., Danaher Corporation, Dentsply Sirona, Envista Holdings, Henry Schein, Midmark Corporation, Millennium Dental Technologies, Inc., Institut Straumann AG, Kuraray co. Ltd., Planmeca Group, Roland DG, Sirona Dental Systems, Inc., Straumann Holdings AG, Zimmer Biomet Holding, Inc. |