The global clarifying agents market was valued at USD 247.78 million in 2022 and is expected to grow at a CAGR of 8.8% during the forecast period. The increasing demand for clarifying agents in various applications, including packaging, consumer products, automotive, and others, is driving the market's growth. Furthermore, growing awareness of the benefits of using clarifying agents is expected to further stimulate market growth in the years ahead.
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Clarifying agents are additives incorporated into polymers during manufacturing to enhance specific properties. These agents bind to the particles, causing them to either settle out of the liquid or be filtered out. Clarifying agents find applications in various industries, including food and beverage manufacturing, water treatment, and oil refining.
The demand for clarifying agents is primarily driven by their extensive use in various polymers, including PP, PE, and PET, for packaging and container applications in the food and beverage industry. This demand stems from the need for improved product packaging to reduce damage during transportation.
Clarifying agents find extensive application in packaging, where they play a crucial role in enhancing the appearance of the packaged product, making it more appealing to consumers, and protecting it from damage during storage and transportation. These agents are widely used in various packaging materials, including plastic, paper, metal, and glass. They are also commonly used in consumer products such as shampoo, conditioner, soap, and other personal care items and food and beverages such as sports drinks and juices. Additionally, clarifying agents are sometimes utilized in cleaners and polishes.
Adding clarifying agents to automotive fluids, such as engine oil, brake fluid, and coolant, can enhance their performance. These agents aid in removing impurities from the oil, allowing it to flow more freely and preventing clogging from dirt and debris. In the case of coolant, clarifying agents avoid formation scale and deposits, keeping the system clean and efficient. Clarifying agents can also increase the boiling point of brake fluid, preventing it from vaporizing under high temperatures and pressures. The market growth is primarily driven by the increasing demand for clear and transparent beverages and the need to remove impurities and haze-causing particles from liquids.
The use of clarifying agents in the food and beverage industry, particularly in the alcoholic beverage industry, has been a significant factor driving market growth. The increasing demand for visually appealing and clear beverages and the need to meet regulatory requirements has led to the growing adoption of clarifying agents in the industry. Using natural and sustainable clarifying agents has also allowed craft brewers to differentiate their products and cater to the growing demand for natural and clean-label products. It has led to the increasing adoption of natural clarifying agents in the beer industry, which is expected to drive market growth.
Consumers are becoming more aware of synthetic and animal-derived clarifying agents' potential health and environmental impacts and are seeking alternatives. It has led to the development and adoption of natural and plant-based clarifying agents, which are expected to drive clarifying agents market growth in the coming years.
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Growth Drivers
The packaging industry in emerging markets, such as Asia Pacific and, the Middle East & Africa, is expected to grow due to increased disposable income and changing consumer lifestyles. The global demand for packaged fruits and vegetables also drives the need for clarifying agents, as transparent packaging is often preferred.
The increasing demand for processed food and beverages worldwide drives the need for clarifying agents. Clarifying agents remove impurities and improve the clarity and appearance of food and drink, making them more appealing to consumers.
Clarifying agents are also used in the pharmaceutical industry to improve the quality of drugs by removing impurities and ensuring consistent product quality. The growing demand for pharmaceuticals is driving the market. Consumers are becoming more aware of food safety's importance and demanding high-quality, safe, and pure food products. Clarifying agents help remove impurities, bacteria, and other harmful substances from food products, making them safe for consumption.
The clarifying agent industry continually evolves with new and improved technologies, developing more efficient and effective clarifying agents. These advancements are driving the demand for describing agents in various industries. The global alcoholic beverages market is growing rapidly, and purifying agents are widely used in producing beer, wine, and other alcoholic beverages. The increasing demand for alcoholic beverages is driving the need for clarifying agents.
The market is primarily segmented based on type, form, polymer, application, end use, and region.
By Type |
By Form |
By Polymer |
By Application |
By End use |
By Region |
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During the forecast period, the granule form is expected to fastest growing segment in the global market for clarifying agents regarding value. This is due to the cost-effectiveness of granule form clarifying agents, increasingly used in packaging and consumer product applications in various industries. The granule form can be easily integrated with conventional feeders and achieve high material handling efficiency.
In 2022, the packaging application dominated the global clarifying agents regarding the value, holding the largest market share. The segment is expected to exhibit the highest CAGR during the forecast period. The significant expansion of the packaging application can be attributed to the rise of retail and e-commerce industries, fast-paced urbanization, growing demand for cosmetics, and the increasing adoption of health science applications in emerging economies.
The Asia Pacific region is the fastest-growing market for clarifying agents. It is due to several factors, including the increasing demand for processed food and beverages and the growing pharmaceutical industry in the region.
Asia's increasing population and urbanization have increased the demand for processed and convenience foods and beverages. With this increase in demand, there has been a corresponding increase in the use of clarifying agents to ensure the clarity and purity of these products. This trend is expected to continue, driving the region's clarifying market growth.
Furthermore, the growing pharmaceutical industry in the Asia Pacific region is also expected to contribute to the growth of the clarifying agent market. Clarifying agents are used in the pharmaceutical industry to ensure the purity and clarity of medications. The increasing demand for medicines in the region is expected to drive the demand for clarifying agents.
North America is a significant market for clarifying agents, with a well-established food and beverage industry and strict regulatory requirements. The use of explaining agents in the North American food and beverage industry has been driven by the need to meet these regulatory requirements and ensure the quality and safety of the products. The increasing demand for natural and sustainable solutions drives the North American market for clarifying agents.
Some of the major players operating in the global market include Kerry Group, DSM, Ashland Global, BASF, Novozymes, Archer Daniels Midland Company, E. I. du Pont de Nemours and Company, PPG Industries, AB Vickers, Croda International, Clariant, AGC Chemicals, Innospec Inc., Stepan Company, Wacker Chemie AG, Nouryon, Kemira Oyj, Mitsubishi Chemical Corporation, Tiarco Chemical, Hydrite Chemical Co.
Report Attributes |
Details |
Market size value in 2023 |
USD 268.72 million |
Revenue forecast in 2032 |
USD 576.43 million |
CAGR |
8.8% from 2023 - 2032 |
Base year |
2022 |
Historical data |
2019 - 2022 |
Forecast period |
2023 - 2032 |
Quantitative units |
Revenue in USD million and CAGR from 2023 to 2032 |
Segments covered |
By Type, By Form, By Polymer, By Application, By End use, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
Key companies |
Kerry Group, DSM, Ashland Global, BASF, Novozymes, Archer Daniels Midland Company, E. I. du Pont de Nemours and Company, PPG Industries, AB Vickers, Croda International, Clariant, AGC Chemicals, Innospec Inc., Stepan Company, Wacker Chemie AG, Nouryon, Kemira Oyj, Mitsubishi Chemical Corporation, Tiarco Chemical, Hydrite Chemical Co |
The global clarifying agents market size is expected to reach USD 576.43 million by 2032.
Key players in the clarifying agents market are Kerry Group, DSM, Ashland Global, BASF, Novozymes, Archer Daniels Midland Company, E. I. du Pont de Nemours and Company, PPG Industries, AB Vickers.
Asia Pacific contribute notably towards the global clarifying agents market.
The global clarifying agents market expected to grow at a CAGR of 8.8% during the forecast period.
The clarifying agents market report covering key segments are type, form, polymer, application, end use, and region.