Badminton Shoes Market Size, Share, Trends, Industry Analysis Report: By Sole (Rubber Sole and Non-Marking Sole), Demographics, Buyer Type, Distribution Channel, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025-2034
- Published Date:Jan-2025
- Pages: 129
- Format: PDF
- Report ID: PM1722
- Base Year: 2024
- Historical Data: 2020-2023
Badminton Shoes Market Overview
Badminton shoes market size was valued at USD 3,912.58 million in 2024. The market is projected to grow from USD 4,184.11 million in 2025 to USD 7,750.53 million by 2034, exhibiting a CAGR of 7.1% during the forecast period.
Badminton shoes are specialized footwear designed to enhance performance and safety for players of the sport. These shoes are tailored to meet the unique demands of quick lateral movements, rapid direction changes, and the high-impact nature of the game.
The increasing popularity of shuttlecock or racquet sports propels the global badminton shoes market growth. People are becoming increasingly aware of the importance of sport-specific gear for optimal performance and injury prevention as more individuals take up shuttlecock or racquet sports recreationally or competitively. Additionally, the growth of indoor sports facilities and the influence of professional players showcasing premium badminton shoes have further encouraged players to prioritize shoes designed for the sport, leading to a surge in demand.
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The badminton shoes market demand is driven by the growing gen-z population across the globe. According to data published by the World Economic Forum in March 2021, Gen-Z represents about 30% of the total global population. Gen-Z increasingly values fitness and sports as part of their lifestyle, which encourages them to play various sports such as cricket, badminton, basketball, and others. This drives demand for badminton shoes as these shoes are required to play badminton sports. Furthermore, the rise of school and community-level badminton programs, coupled with Gen-Z's inclination toward active participation in sports, has further fueled the demand for badminton shoes.
Badminton Shoes Market Dynamics
Growing Interest in Recreational Activities Among People
The growing interest in recreational activities among people around the globe is projected to propel the global badminton shoes market revenue. Badminton has become a popular recreational sport due to its accessibility and appeal, thereby encouraging people participation. This surge in appeal and people participation has created the need for proper gear, with badminton shoes being a crucial accessory for enhancing performance and preventing injuries. These shoes are designed to provide the grip, support, and cushioning required for the fast-paced movements inherent in the sport. Additionally, the rising availability of badminton courts in community centers, clubs, and residential complexes has encouraged more people to invest in badminton shoes, further driving demand.
Increasing Urbanization Worldwide
The increasing urbanization worldwide is estimated to fuel the global market. According to data published by the United Nations, 55% of the world's population lives in urban areas, and is expected to increase to 68% by 2050. Urbanization provides greater access to sports facilities such as indoor badminton courts, sports complexes, and recreational centers, which has made badminton sports more accessible, encouraging more people to participate. This increases the demand for badminton shoes to play badminton sport. Additionally, the concentration of retail outlets and e-commerce platforms in urban areas makes it easier for individuals to purchase sport-specific gear such as badminton shoes, thereby contributing to badminton shoes market expansion.
Badminton Shoes Market Segment Analysis
Badminton Shoes Market Assessment by Sole
Based on sole, the badminton shoes market is categorized into rubber sole and non-marking sole. The rubber sole segment held the major badminton shoes market share in 2024 due to its superior grip and durability, which are essential for the quick and agile movements required in badminton. Players favor rubber soles for their ability to provide excellent traction on various court surfaces, ensuring stability during intense rallies. The affordability and wide availability of rubber-soled footwear also contribute to its widespread adoption among both beginner and professional players. Furthermore, advancements in rubber sole technology, such as enhanced shock absorption and lightweight designs, have made rubber sole shoes increasingly popular.
Badminton Shoes Market Evaluation by Distribution Channel
In terms of distribution channel, the badminton shoes market is divided into independent sports outlet, franchised sports outlet, modern trade channels, direct to customer channel, and third party online channel. The franchised sports outlet segment dominated the market share in 2024 due to its trusted brand reputation, exclusive product offerings, and superior in-store experiences. These outlets use the credibility and marketing strength of established sports brands, attracting a loyal customer base seeking authentic and high-quality products. Franchised stores provide a curated selection of badminton shoes, catering to the specific needs of players with guidance from knowledgeable staff. The ability to offer exclusive launches and promotions further enhances the appeal of franchised sports outlets. Additionally, the strategic presence of these outlets in high-footfall areas such as malls and commercial hubs has made them accessible to a wide audience, contributing to their market dominance.
The third party online channels segment is also expected to grow at a rapid pace during the forecast period owing to the increasing penetration of e-commerce and the growing preference for online shopping among consumers. These platforms offer unparalleled convenience, competitive pricing, and a broad range of products, making them an attractive choice for buyers. Technological advancements, such as AI-driven product recommendations and virtual try-on features, have further enriched the online shopping experience. Additionally, collaborations between online retailers and major sports brands to offer exclusive deals and collections have enhanced their market presence.
Badminton Shoes Market Regional Insights
By region, the study provides the badminton shoes market insights into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Asia Pacific held the largest market share in 2024 due to the widespread popularity of badminton across countries such as China, India, Indonesia, and Malaysia. China dominated the region, fueled by a strong badminton culture, a large player base, and consistent international success in the sport. The region benefits from an extensive network of training academies, professional tournaments, and grassroots initiatives that have boosted participation at all levels. Economic growth and increasing disposable incomes have further encouraged consumers to invest in premium sports gear. Additionally, the presence of major manufacturers and affordable local brands in Asia Pacific has enhanced product accessibility and variety, contributing to the region's market dominance.
The badminton shoes market in North America is expected to register a significant CAGR over the forecast period due to the rising interest in racquet sports and an increasing focus on fitness. The US leads the region due to its expanding network of badminton clubs, schools incorporating the sport into physical education programs, and a growing immigrant population familiar with the game. The influence of e-commerce, coupled with a rising preference for high-quality sports equipment, has further boosted demand for badminton shoes in the region.
Badminton Shoes Key Market Players & Competitive Analysis Report
Key market players are investing heavily in research and development in order to expand their offerings, which will help the badminton shoes market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including innovative launches, international collaborations, higher investments, and mergers and acquisitions between organizations.
The badminton shoes industry is fragmented, with the presence of numerous global and regional market players. Major players in the market include Li-Ning Company Limited; Lotto Sport Italia; ASICS Corporation; YONEX Co., Ltd.; Adidas AG; VICTOR RACKETS IND.CORP; Mizuno USA Inc.; Carlton; Babolat; Cosco; Nivia Sports; Puma SE; and New Balance.
YONEX Co., Ltd is a prominent Japanese sports equipment manufacturer renowned for its innovative products in various sports, particularly badminton. Established in 1946 by Minoru Yoneyama and headquartered in Tokyo, Yonex operates primarily through two business segments: sporting goods and sports facilities. The sporting goods segment encompasses a wide range of products, including badminton rackets, shuttlecocks, tennis gear, golf clubs, and more. The company has successfully expanded its market presence globally, distributing products across the Americas, Europe, and Asia.
PUME SE, established in 1948 by Rudolf Dassler, is a major global sports brand headquartered in Herzogenaurach, Germany. Puma operates across multiple segments, including footwear, apparel, and accessories for men, women, and children. The company markets its products under several brand names, including Puma, Cobra Golf, and stichd. Puma's global footprint extends to over 120 countries, supported by a robust distribution network that includes company-owned stores, licensed retail outlets, and e-commerce platforms.
Key Companies in Badminton Shoes Market
- Li-Ning Company Limited
- Lotto Sport Italia
- ASICS Corporation
- YONEX Co., Ltd.
- Adidas AG
- VICTOR RACKETS IND.CORP
- Mizuno USA Inc.
- Carlton
- Babolat
- Cosco
- Nivia Sports
- Puma SE
- New Balance
Badminton Shoes Market Developments
August 2023: Yonex Co., a Japan-based sports equipment manufacturer, announced the new limited-edition release of POWER CUSHION 65 Z C-90 badminton shoes. The company also announced that its limited edition shoes are set to be used by several athletes at the 2023 World Championships in Denmark, including Viktor Axelsen and the 2023 Indonesia Open Champion, Chen Yu Fei.
October 2022: Yonex Co., a prominent Japanese sports equipment manufacturer, announced the release of the new POWER CUSHION AERUS Z badminton shoes. The AERUS series is a lightweight series aimed at providing agile footwork for all players who like to stay light and on their toes.
Badminton Shoes Market Segmentation
By Sole Outlook (Revenue, USD Million, 2020 - 2034)
- Rubber Sole
- Non-Marking Sole
By Demographics Outlook (Revenue, USD Million, 2020 - 2034)
- Men
- Women
- Unisex
- Kids
By Buyer Type Outlook (Revenue, USD Million, 2020 - 2034)
- Individual
- Institutional
- Promotional
By Distribution Channel Outlook (Revenue, USD Million, 2020 - 2034)
- Independent Sports Outlet
- Franchised Sports Outlet
- Modern Trade Channel
- Direct to Customer Channel
- Third Party Online Channel
By Regional Outlook (Revenue, USD Million, 2020 - 2034)
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Netherlands
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Malaysia
- South Korea
- Indonesia
- Australia
- Vietnam
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
Badminton Shoes Market Report Scope
|
Report Attributes |
Details |
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Market Size Value in 2024 |
USD 3,912.58 million |
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Market Size Value in 2025 |
USD 4,184.11 million |
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Revenue Forecast in 2034 |
USD 7,750.53 million |
|
CAGR |
7.1% from 2025 to 2034 |
|
Base Year |
2024 |
|
Historical Data |
2020– 2023 |
|
Forecast Period |
2025 – 2034 |
|
Quantitative Units |
Revenue in USD Million and CAGR from 2025 to 2034 |
|
Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Industry Trends |
|
Segments Covered |
|
|
Regional Scope |
|
|
Competitive Landscape |
|
|
Report Format |
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Customization |
Report customization as per your requirements with respect to countries, regions, and segmentation. |
FAQ's
The global badminton shoes market size was valued at USD 3,912.58 million in 2024 and is projected to grow to USD 7,750.53 million by 2034.
The global market is projected to grow at a CAGR of 7.1% during the forecast period.
Asia Pacific had the largest share of the global market in 2024.
Some of the key players in the market are Li-Ning Company Limited; Lotto Sport Italia; ASICS Corporation; YONEX Co., Ltd.; Adidas AG; VICTOR RACKETS IND.CORP; Mizuno USA Inc.; Carlton; Babolat; Cosco; Nivia Sports; Puma SE; and New Balance.
The third party online channel segment is projected for significant growth in the global market.
The rubber sole segment dominated the badminton shoes market in 2024.
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