Athleisure Market Share, Size, Trends, Industry Analysis Report, By Type (Mass and Premium); By Product; By End-Use; By Distribution Channel; By Region; Segment Forecast, 2024 - 2032
- Published Date:Jan-2024
- Pages: 112
- Format: PDF
- Report ID: PM2140
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
The global athleisure market was valued at USD 356.3 billion in 2023 and is expected to grow at a CAGR of 9.0% during the forecast period.The demand for athleisure products is increasing due to the development of e-commerce trading activities globally. In addition, using better-quality raw materials increases production capacities, and growing expenditures on R&D activities for discovering the most suitable materials based on consumer preference may also contribute to the athleisure market demand.
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Moreover, the integration of technology into the manufacturing processes and rising focus on the improvement of lightweight materials and fabrics by the leading players in the industry are further foremost factors that act as a catalyzing factors for the athleisure market development over the coming years.
The outbreak of COVID-19 exhibits the downfall in global industries owing to the considerable gap between the supply chain and manufacturing units. Various retailers, brands, and manufacturers need to shut down their businesses because of the government’s stringent social distancing policy and implementation of lockdowns in several regions. This leads to the unavailability of raw materials across the manufacturing sector. Accordingly, it also shows a decline in outdoor sporting and gyming activities that slow growth.
Moreover, due to this disruption, the major exporter of apparel & clothing, like India and China, were not proficient in dynamically contributing to the business operational activities with other regions. Thereby, after the gradual opening of the industries, athleisure wear manufacturers are actively participating in overcoming the impact of this pandemic.
Therefore, the demand for athleisure clothing is likely to grow due to rising concerns regarding health in this period. Hence, long-term market demand is influenced by the restructuring of the marketing policies and strategic developments by the competitors, which, in turn, boost the athleisure market trends growth over the forecast period.
Industry Dynamics
Growth Drivers
The growing influence of social media and innovative marketing strategies is the major driving factor propelling the athleisure market growth worldwide. The rising social media trend has shifted the business environment by structuring new opportunities for market players. Social media offers potential prospects for branding and product launches as it associates with consumers and marketers. The frequent posts of blogs, videos, and pictures on various social networking sites such as Instagram, Twitter, Facebook, and YouTube may catalyze athleisure products demand.
Companies also opt for social media platforms for sponsoring their brands and building relationships with consumers by presenting unique recommendations and offers. Social media plays a significant role in propelling the demand for athlete wear, mainly among youth actively using social media platforms. Accordingly, the constant growth of social media content regarding clothing style and athleisure supports the market demand.
Thereby, blogs posted on social media platforms to encourage athleisure brands, activewear, and athlete wear vastly influence the market growth. Besides, these platforms also create scope for small brands to form tight-knit communities on the forum. Hence, social media plays a significant role in market growth as it is the most efficient interactive strategy. It facilitates brands to create a bond with customers globally.
Report Segmentation
The market is primarily segmented based on type, product, end-use, distribution channel, and region.
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By Type |
By Product |
By End-Use |
By Distribution Channel |
By Region |
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The shirts segment accounted for the largest revenue share in 2022
The shirts segment accounted for the largest revenue share of global sales in 2022. Factors such as increasing acceptance of shirts in the working environment and the growing female and male working population may contribute to the segment growth.
Furthermore, numerous companies invest in R&D to focus on consumer demand and explore new materials to offer more comfortable yet lightweight shirts. Therefore, these factors may create lucrative segment growth around the world.
The yoga apparel segment is expected to show the highest CAGR in the upcoming years, owing to the rising popularity of yoga as a mind-body fitness activity. In December 2020, the number of yoga enthusiasts across the United States was around 36 billion, and 300 billion worldwide.
The widespread COVID-19 has eventually changed the landscape of yoga globally, as the implementation of the lockdown led people to exercise at home. Thus, these may further support segment growth. Moreover, the growing participation of women in sports and outdoor activities also creates a lucrative opportunity for the segment over the forecast period.
The online distribution channel segment dominates the market over the projected period.
The online distribution channel segment is estimated to dominate in the forecasting period. The fashion business is rapidly shifting towards digital platforms due to the increasing modernization and shifting behavior of consumers' purchasing habits. Additionally, the rising influence of celebrities' promotions, social media marketing, online engagement campaigns, and influencer programs contribute to the industry’s growth.
Independent traders are promoting the adoption of online purchasing and social media marketing to encourage high-quality gear. Furthermore, the COVID-19 pandemic also accelerated the adoption of e-commerce trading, which may further foster industry development.
North America was the largest contributor to global revenue in 2022
North America was the largest contributor to the global revenue of athleisure in 2022. The expansion of the apparel & textile industry in the region is majorly attributed to the market development. As per the National Council of Textile Organizations, in 2018, the U.S. textile and apparel industry accounted for USD 70 billion when assessed by industry shipments.
Moreover, the United States is one of the prime regions that is majorly investing in the research & development of textiles and decent apparel fabrics manufactured by utilizing low-impact processes, such as recycled nylon and organic cotton. Therefore, these prominent factors lead to the industry’s dominance for athleisure worldwide.
Moreover, the Asia Pacific will be the fastest-growing region globally in the upcoming years. Due to factors such as the presence of a large number of millennials and the Gen Z population, which are more involved in working and athletic activities, the demand for athleisure is high in the region.
In addition, growing awareness for a healthy lifestyle, increasing female working population, and rising number of health and wellness activities contribute to the growing demand for athleisure products. Moreover, the emergence of the leading market players, such as Nike, Alo Yoga, Under Armour, etc., in the Asia Pacific may catalyze the regional industry growth for athleisure over the forecast period.
Competitive Insight
Some of the major players operating in the global market include Hanes Brands, Inc., Lululemon Athletica, Adidas AG, Wear Pact, LLC, Under Armour, Inc., Vuori, Patagonia, Inc., PANGAIA, Eileen Fisher, and Outerknown.
Recent Developments
- In May 2022, Under Armour revealed its intention to establish its direct-to-consumer platform, UnderArmour.com, following the appointment of Underdog Athletics as its local distributor and master franchise in India, expected to take place in the near future.
- In March 2022, Puma forged a partnership with Lega Serie A, becoming the technical partner of the football league. Puma became the official supplier of athleisure and football gear for all European matches as part of this collaboration.
Athleisure Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 386.94 billion |
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Revenue forecast in 2032 |
USD 773.82 billion |
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CAGR |
9.0% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD billion and CAGR from 2024 to 2032 |
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Segments Covered |
By Type, By Product, By End-Use, By Distribution Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key Companies |
Hanes Brands, Inc., Lululemon Athletica, Adidas AG, Wear Pact, LLC, Under Armour, Inc., Vuori, Patagonia, Inc., PANGAIA, Eileen Fisher, and Outerknown |
FAQ's
The global Athleisure market size is expected to reach USD 773.82 billion by 2032.
Top market players in the Athleisure Market are Hanes Brands, Inc., Lululemon Athletica, Adidas AG, Wear Pact, LLC, Under Armour, Inc.
North America contribute notably towards the global Athleisure Market.
The global athleisure market expected to grow at a CAGR of 9.0% during the forecast period.
The Athleisure Market report covering key segments are type, product, end-use, distribution channel, and region.
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