Asia Pacific Organic Cereals Market Share, Size, Trends, & Industry Analysis Report By Source (Wheat, Rice, Oat, Corn, Barley, Others); By Type; By Distribution Channel; By Country; Segment Forecast, 2024 - 2032
- Published Date:Feb-2024
- Pages: 118
- Format: PDF
- Report ID: PM4256
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
The Asia Pacific organic cereals market was valued at USD 10.23 Billion in 2023 and is expected to grow at a CAGR of 8.4% during the forecast period.
The market dominated the global market owing to the increasing consumer demand for healthy and sustainable food options. The market includes a wide range of organic cereals, such as oats, barley, rice, wheat, and corn, which are grown without the use of synthetic fertilizers, pesticides, or genetically modified organisms (GMOs). The market is growing because of the rising health consciousness among consumers. As people become more aware of the health benefits associated with organic food consumption, they are seeking out nutritious and chemical-free food products, leading to increased demand for organic cereals. Similarly, the rising middle-class population in countries like China, India, and Indonesia has led to an increase in disposable income, enabling consumers to spend more on premium and healthier food products, including organic cereals.
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Supportive government policies have also played a role in the growth of the Asia-Pacific organic cereals market. Governments in various countries, such as India, have implemented policies that support the production and consumption of organic crops, including subsidies for farmers who convert to organic farming practices. These policies have encouraged more farmers to adopt organic methods, increasing the supply of organic cereals and contributing to market growth.
However, some restraining factors are affecting the growth of the market, such as the higher costs associated with organic cereals. Organic cereals are generally more expensive than conventionally grown cereals, making them less accessible to price-sensitive consumers. The higher cost of production, linked with the lack of economies of scale, contributes to the higher prices for organic cereals.
Growth Drivers
Increased awareness regarding the consumption of residue-free foods drives market growth
The increasing awareness about the importance of consuming residue-free foods has emerged as a significant driver for the growth of the Asia Pacific organic cereals market. As consumers become more health-conscious and informed about the potential harmful effects of synthetic pesticides, herbicides, and fertilizers used in conventional farming practices, they are seeking out organic alternatives that are free from such residues. Concerns about personal health and environmental sustainability drive this shift in consumer preferences.
Also, the growing population in countries like China, India, and Indonesia, who have greater disposable income and access to information, are willing to pay premium prices for organic products, including cereals, that meet their health and environmental expectations. This surging demand for organic cereals is encouraging manufacturers and farmers to invest in organic farming methods, thereby expanding the availability and variety of organic cereal options in the region, which in turn further propels market growth.
Report Segmentation
The market is primarily segmented based on source, type, distribution channel, and country.
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By Source |
By Type |
By Distribution Channel |
By Country |
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By Source Analysis
The oats segment dominated the market in terms of revenue share in 2023.
The oats segment accounted for the largest revenue share in the Asia Pacific market in 2023, owing to the widespread consumption of cereal grains in the region, and their popularity has been increasing in recent years due to their high nutritional value and health benefits. Oats are rich in fiber, protein, and various vitamins and minerals, making them an attractive choice for health-conscious consumers.
Also, organic oats are relatively easy to cultivate and process compared to other cereal grains, which makes them more accessible and affordable for consumers. Similarly, the demand for organic oats has been fueled by the growing trend of plant-based diets, with a primary focus on organic food consumption. The availability of various flavored and instant oat products has also contributed to their increased adoption in the region.
By Distribution Channel Analysis
The offline stores segment dominated the market in 2023.
The offline stores distribution channel dominated the Asia Pacific market in 2023, accounting for a significant share of the total market revenue. This is attributed to several factors, including the wide reach and convenience offered by physical retail stores, which allow consumers to inspect products before making a purchase.
Also, many consumers in the Asia Pacific region still prefer to shop in person, as they are able to get immediate assistance from sales staff and avoid lengthy delivery times associated with online shopping. Offline stores offer a positive shopping experience, allowing customers to explore different product options, compare prices, and make informed purchasing decisions.
Country Insights
China dominated the Asia Pacific market in 2023.
China's dominant position in the Asia Pacific market is attributed to its largest population in the region, which emphasizes organic food product consumption, which creates a huge demand for organic cereals. Also, the country has seen a surge in health-conscious consumers who are willing to pay high prices for good quality and healthy food products, including organic cereals. Similarly, China has a large agricultural sector, with many farmers shifting towards organic farming practices, which has increased the availability of organic cereals in the domestic market.
Also, the Chinese government has implemented policies, such as the China National Organic Standards, that support the development of the organic agriculture industry, such as providing subsidies and financial incentives to farmers who convert to organic farming. This has encouraged more farmers to adopt organic farming methods, leading to an increase in the supply of organic cereals.
Key Market Players & Competitive Insights
The Asia Pacific organic cereals market is highly competitive, with several key market players vying for market share. These players include well-established companies such as General Mills and Kellogg's. To gain a competitive edge, these companies are engaging in various strategies such as product innovation, expansion of distribution channels, and investment in sustainable and eco-friendly practices.
Some of the major players operating in the Asia Pacific market include:
- DANA Dairy Group
- General Mills
- Good Morning Cereals
- H. & J. Brüggen KG
- Hain Celestial Group Inc.
- Kellogg Co.
- Kündig Group
- Organic India Pvt. Ltd.
- Rapid Organic Pvt. Ltd.
- The Jordans & Ryvita Company
- The Kroger Co.
Recent Developments
- In June 2019, Nestle India, a manufacturer of food and beverage products and a subsidiary of Nestle SA, Switzerland, announced the launch of organic products with its new range of organic cereals under the brand Nestlé CEREGROW.
Asia Pacific Organic Cereals Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 11.05 Billion |
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Revenue Forecast in 2032 |
USD 21.02 Billion |
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CAGR |
8.4% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD Billion and CAGR from 2024 to 2032 |
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Segments Covered |
By Source, By Type, By Distribution Channel, By Country |
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Country scope |
China, India, Malaysia, Japan, Indonesia, South Korea, Australia, Rest of Asia Pacific |
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Customization |
Report customization as per your requirements concerning countries, regions, and segmentation. |
FAQ's
DANA Dairy Group, General Mills, Good Morning Cereals, H. & J. Brüggen KG, Hain Celestial Group Inc are the key companies in North Asia Pacific Organic Cereals Market.
The Asia Pacific organic cereals market is expected to grow at a CAGR of 8.4% during the forecast period.
Source, type, distribution channel, and country are the key segments covered.
Supportive government policies in the Asia Pacific region drive market growth are the key driving factors in North Asia Pacific Organic Cereals Market.
The Asia Pacific organic cereals market size is expected to reach USD 21.02 Billion by 2032
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