Asia Pacific Herbal Supplements Market Size Analysis, 2024-2032
Asia Pacific Herbal Supplements Market Size Analysis, 2024-2032

Asia Pacific Herbal Supplements Market Share, Size, Trends, & Industry Analysis Report By Source (Leaves, Roots, Bark, Fruits & Vegetables, Others); By Functionality; By Application; By Distribution Channel; By Country; Segment Forecast, 2024 - 2032

  • Published Date:Feb-2024
  • Pages: 119
  • Format: PDF
  • Report ID: PM4251
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

The Asia Pacific herbal supplements market was valued at USD 47.10 Billion in 2023 and is expected to grow at a CAGR of 9.4% during the forecast period.

The market is a rapidly growing industry driven by increasing consumer awareness and demand for natural health products. The region's diverse cultural and traditional medicine practices have contributed to a rich variety of herbs and plants being used for medicinal purposes. This has led to a surge in the popularity of herbal supplements, which are seen as a safer and more natural alternative to synthetic drugs.

The market is driven by the increasing health consciousness among consumers, rising disposable income, and growing interest in preventive healthcare. Consumers are becoming more aware of the potential side effects of synthetic drugs and are turning to natural alternatives like herbal supplements to address various health concerns. Also, governments in the region are promoting traditional medicine and herbal supplements through initiatives such as subsidies for farmers cultivating medicinal plants and support for research and development of herbal products.

Asia Pacific Herbal Supplements Market Size

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However, challenges facing the market include concerns about product safety and efficacy, the need for more standardization, and intense competition from conventional pharmaceutical companies. Ensuring the quality and safety of herbal supplements requires strict regulations and guidelines, which can be difficult to enforce in some countries. Despite these challenges, the market is poised for continued growth, driven by increasing consumer demand for natural health solutions.

Growth Drivers

Growing Emphasis on Traditional Medicine Practices Drives Market Growth

The growing emphasis on traditional medicine practices has significantly contributed to the expansion of the Asia Pacific herbal supplements market. In recent years, there has been a renewed interest in ancient healing methods, such as Traditional Chinese Medicine (TCM) and Ayurveda, which place great importance on the use of herbs and natural remedies for preventive care and treatment. This shift towards traditional medicine practices has led to an increased demand for herbal supplements as consumers seek out natural alternatives to synthetic drugs.

Also, governments in countries like China and India have implemented policies that support the development and promotion of traditional medicine, including investing in research and development, establishing standards for product quality, and providing education and training programs for practitioners. As a result, the Asia Pacific herbal supplements market is expected to continue its upward trend.

Herbal Supplement

Report Segmentation

The market is primarily segmented based on source, functionality, application, distribution channel, and country.

By Source

By Functionality

By Application

By Distribution Channel

By Country

  • Leaves
  • Roots
  • Bark
  • Fruits & Vegetables
  • Others
  • Medicinal
  • Aromatic
  • Others
  • Food and Beverage
  • Pharmaceuticals
  • Personal Care
  • Others
  • Offline Stores
  • Online Channels
  • China
  • India
  • Malaysia
  • Japan
  • Indonesia
  • South Korea
  • Australia
  • Rest of Asia Pacific

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By Functionality Analysis

The Medicinal Segment Dominated the Market in Terms of Revenue Share in 2023

The medicinal segment accounted for the largest revenue share in 2023, owing to the increasing demand for natural and traditional remedies in the region, particularly in countries such as China, India, and Japan. Herbal supplements are widely used in these countries as an alternative therapy to conventional medicine, especially for chronic diseases such as diabetes, cardiovascular disease, and arthritis.

Also, many Asian cultures have a long history of using herbs and plants for medicinal purposes, which has contributed to the popularity of herbal supplements in the region. The growing awareness about the side effects of synthetic drugs and the safety concerns associated with them have led consumers to opt for natural alternatives like herbal supplements. This shift in consumer preference has driven the growth of the medicinal segment in the Asia Pacific herbal supplements market.

By Application Analysis

The Pharmaceuticals Segment Dominated the Market in 2023

The pharmaceuticals segment dominated the market in 2023, accounting for a significant share of the total revenue due to the increasing demand for traditional herbal medicine and growing focus on the benefits of natural supplements in countries such as China and India. In addition, the presence of a large number of pharmaceutical companies in the region, connected with their extensive distribution networks and strong marketing strategies, has contributed to the growth of this segment. The availability of a wide range of herbal supplements in various forms, such as capsules, tablets, and powders, has made them more accessible to consumers, thereby driving the growth of the pharmaceuticals segment in the Asia Pacific herbal supplements market.

Herbal Supplement

Country Insights

China Accounted For the Largest Market Share in 2023

China has a long history of traditional medicine practices, such as Traditional Chinese Medicine (TCM), which emphasizes the use of herbs and plants for health and wellness. This has led to a strong demand for herbal supplements in the country, driving growth in the market. In addition, China is home to a large number of elderly population, who are more likely to consume herbal supplements as part of their healthcare routine. The government's support for traditional medicine and herbal supplements through policies and regulations has also boosted the market. The country's dynamic agricultural land and diverse climate also enable the cultivation of a wide variety of medicinal herbs, making China a leading producer of herbal supplements. As a result of these factors, in 2023, China dominated the Asia Pacific region in the context of the herbal supplements market.

Key Market Players & Competitive Insights

In the Asia Pacific region, manufacturers are actively engaged in the production and distribution of herbal supplements. They are constantly researching and developing new products to meet the growing demand for natural health remedies. Manufacturers are also focusing on improving the quality control process to ensure the safety and efficacy of their products. In addition, they are expanding their product portfolios by introducing new variants of existing products or acquiring other brands to cater to different consumer segments. Furthermore, many companies are using e-commerce platforms to sell their products directly to consumers, which has become increasingly popular due to the COVID-19 pandemic.

Some of the major players operating in the Asia Pacific market include

  • Archer Daniels Midland Company
  • Glanbia plc
  • Herbalife International of America
  • Blackmores
  • Nutraceutical International Corporation
  • NaturaLife Asia Co., Ltd.
  • Bio-Botanica Inc.
  • Wel-Bloom Bio-Tech Corporation
  • Nestle Health Science

Recent Developments

  • In 2022, Herbalife launched a range of meal replacement products that are nutrient-rich and convenient to consume. The range includes shakes, baked pastries, and snacks.
  • In August 2021, Nestlé Health Science has recently completed the acquisition of the core brands of the Bountiful company, which supplies vitamins, minerals, and herbal supplements. The acquisition is intended to expand Nestlé Health Science's health and nutrition portfolio by adding new brands and sales channels.

Asia Pacific Herbal Supplements Market Report Scope

Report Attributes

Details

Market size value in 2024

USD 51.41 Billion

Revenue Forecast in 2032

USD 105.64 Billion

CAGR

9.4% from 2024 – 2032

Base year

2023

Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD Billion and CAGR from 2024 to 2032

Segments Covered

By Source, By Functionality, By Application, By Distribution Channel, By Country

Country scope

China, India, Malaysia, Japan, Indonesia, South Korea, Australia, Rest of Asia Pacific

Customization

Report customization as per your requirements concerning countries, regions, and segmentation.

FAQ's

Source, functionality, application, distribution channel, and country are the key segments in the Asia Pacific Herbal Supplements Market.

The Asia Pacific herbal supplements market size is expected to reach USD 105.64 Billion by 2032.

The Asia Pacific herbal supplements market is expected to grow at a CAGR of 9.4% during the forecast period.

China regions is leading the global market.

Growing emphasis on traditional medicine practices drives market growth are the key driving factors in Asia Pacific Herbal Supplements Market.