The global aromatherapy market was valued at USD 1.70 billion in 2021 and is expected to grow at a CAGR of 10.9% during the forecast period. A rising number of patients dealing with arthritis choose aromatherapy medication to alleviate the effects of the disease, which is likely to fuel the demand for aromatherapy over the forecast period.
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Aromatherapy is the use of plant oils for medicinal reasons. Aromatherapy has been practiced for millennia. The aroma particles transfer straight from the olfactory receptors to the body whenever plant oils are breathed, focusing on the amygdala.
The outbreak of the COVID-19 pandemic is expected to influence the global market over the forecast period positively. Increasing depression, anxiety, and stress due to increased virus transmission and staying-at-home policies are expected to boost the market demand for aromatherapy over the coming years.
Growth Drivers
Aromatherapy's capacity to produce chemicals including oxytocin, endorphins, and relaxation is widely used for stress reduction and treating anxiety and sleeplessness. Consequently, the widespread accessibility of aromatherapy products, along with recommendations from wellness specialists, is anticipated to increase the market demand for aromatherapy products over the forecast period. Furthermore, growing technical developments and automation in manufacturing procedures, as well as increasing industry R&D efforts, would generate lucrative opportunities for aromatherapy market growth.
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The market is primarily segmented based on product, mode of delivery, application, distribution channel, end-use, and region.
By Product |
By Mode of Delivery |
By Application |
By Distribution Channel |
By End-Use |
By Region |
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Relaxation application segment is expected to dominate the global market over the projected period due to the increasing shift of preference for natural therapies for treating depression, stress, and anxiety in case of using toxic medications.
Topical application segment is anticipated to grow at a considerable pace over the forecast period due to its benefits, such as it allows users to target specific areas along with it provides comfort, relaxation, warmth, and stimulating the body. Furthermore, it keeps the skin look healthy and wrinkle-free.
The areal diffuser segment is expected to grow considerably over the forecast period as it purifies and disinfects air against pathogens and viruses. Furthermore, benefits include concentrating on a positive healing atmosphere and spreading sweet fragrance in the environment.
DTC segment is expected to hold the major shares in the global aromatherapy market over the forecast period. The E-commerce segment is expected to attract existing and new customers due to several benefits offered by them, including the availability of wide ranges of products, ease of buying, and attractive offers.
Retail segment is expected to grow at a considerable pace over the forecast period as testing plays a vital role while purchasing these products. Furthermore, several oils which are prescribed by doctors are only available in particular retail outlets; this, in turn, is expected to drive customers towards retail stores, thus, boosting the segment growth.
North America dominated the global aromatherapy market in 2021 and is expected to maintain its dominance over the forecast period due to increased disposable income, increasing customer desire for natural goods, rising frequency of lifestyle conditions, and increased incidence of skin problems. Furthermore, the increase in R&D initiatives and the increased frequency of chronic illnesses are anticipated to support the trend further.
Asia Pacific and Europe are expected to grow at a considerable pace over the forecast period due to increasing demand for natural products. Additionally, increasing disposable income coupled with expanding health and wellness industry across these regions is expected to create lucrative opportunities for market growth.
Major players operating in the global aromatherapy market include Air Aroma, Biolandes, doTERRA, Edens Garden, Falcon, FLORIHANA, G. Baldwin & Co., Hubmar International, Mountain Rose Herbs, North American Herb and Spice, Nu Skin, Ouwave Aroma Tech (Shenzhen) CO. Ltd, Plant Therapy Essential Oils, Rocky Mountain Oils, LLC, Ryohin Keikaku Co., Ltd, SpaRoom, Stadler Form Aktiengesellschaft, Starwest Botanicals, and Young Living Essential Oils.
These players are investing in research & development to introduce novel products and are adopting marketing techniques such as product launches, mergers & acquisitions, collaboration & partnerships, and several others in order to compete in the environment and to increase their customer base. For instance, in December 2019, Young Living, the globe's biggest essential oil manufacturer, has established a new relationship with the Golden Einkorn Farm in Sault, France's Provence area.
Report Attributes |
Details |
Market size value in 2021 |
USD 1.70 Billion |
Revenue forecast in 2030 |
USD 4.14 Billion |
CAGR |
10.9% from 2022 - 2030 |
Base year |
2021 |
Historical data |
2018 - 2020 |
Forecast period |
2022 - 2030 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2022 to 2030 |
Segments covered |
By Product, By Mode of Delivery, By Application, By Distribution Channel, By End-Use, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
Key Companies |
Air Aroma, Biolandes, doTERRA, Edens Garden, Falcon, FLORIHANA, G. Baldwin & Co., Hubmar International, Mountain Rose Herbs, North American Herb and Spice, Nu Skin, Ouwave Aroma Tech (shenzhen) CO. Ltd,, Plant Therapy Essential Oils, Rocky Mountain Oils, LLC, Ryohin Keikaku Co., Ltd, SpaRoom, Stadler Form Aktiengesellschaft, Starwest Botanicals, and Young Living Essential Oils. |