The global airsoft guns market was valued at USD 1,978.38 million in 2022 and is expected to grow at a CAGR of 7.73% during the forecast period. The continuously growing importance of various leisure activities such as shooting sports and target shooting across the globe, mainly due to the growth in their inclusion among multiple places, including entertainment centers and theme parks, are expected to boost the development of the market significantly over the coming years. In addition, large manufacturers of the market are highly intensifying their focus on the stimulation, feel, and weight of several gun models and are implementing on launching various new features and innovations in their products to expand their market reach and boost sales, which is likely to promote the growth of the market and will create huge opportunities during the forecast period. For instance, in September 2022, ZEISS introduced the “ZEISS LRP S3” series for long-range shooting & hunting that includes impressive total elevation travel, high-performance optics, and a day-time visible illuminated reticle.
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The outbreak of the COVID-19 pandemic has significantly impacted the growth of the airsoft guns market. The emergence of the deadly coronavirus worldwide has resulted in a temporary closure and shutdown of manufacturing facilities and high disruptions in the global supply chain owing to the imposed lockdowns and various other stringent regulations on trade activities to control the spread of the pandemic. However, the rise of the internet and online sales channels has positively impacted the sales of airsoft guns during the pandemic.
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Growth Drivers
There has been significant growth in the usage of airsoft guns in various ways, including in exercise for correcting the weapon operation, stress vaccination, muscle memory training, and force stimulation, along with the growing utilization for indoor photography purposes as a prop for television and movie production sets are major factors driving the global airsoft guns market growth. Moreover, a rapid increase in the number of rifle organizations, mainly across developed countries like the UK, US, Germany, Italy, and France, has largely encouraged the use of a variety of airsoft guns by running an array of events and programs, which is further stimulating the market growth.
Furthermore, the rapidly changing people's lifestyles and their rising disposable income and spending capacity are among the other key factors fueling the demand and growth of the market. Large population sizes from industrialized countries mainly prefer to spend their free or spare time doing various types of adventurous activities, creating a high demand for airsoft guns worldwide.
The market is primarily segmented based on product, mechanism, distribution channel, and region.
By Product |
By Mechanism |
By Distribution Channel |
By Region |
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The rifle segment is expected to grow at the fastest CAGR during the projected period, owing to its increasing adoption as a convenient and highly powerful product that attracts many adventure sports enthusiasts. This type of airsoft gun has a very long range and enhanced accuracy for target shooting compared to other firearms. Thus the majority of game experts and players use these rifles. Therefore, the growth of the segment market is anticipated to gain significant traction over the coming years.
The handgun segment held the largest market share in 2022 and will likely account for a substantial growth rate over the study period. The growth of the segment market is highly attributed to increased consumer preferences towards this gun type owing to its ability to fire from just one hand and is also lightweight. It also does not require any magazines, which makes it far easier to use, especially among beginners. In addition, the growing popularity of this soft gun among kids, especially from high-income countries, is also anticipated to boost the segment market growth.
The spring-powered segment accounted for the largest market share in 2022 and is likely to retain its position throughout the anticipated period. The spring-powered part offers a wide range of benefits in terms of their dependability and lower prices, and high reliability in colder weather compared to gas-powered and automated guns, which are the key factors influencing the market's growth.
The electric-powered segment is expected to grow at the fastest growth rate over the coming years because of its capability to deliver consistent and enjoyable performance, which is very cheaper to maintain. Moreover, the world is becoming more concerned with the harmful effect of gases and other energy types on the environment, especially due to human activities. Thus electric, powered guns are being highly adopted across the globe, as it does not affect the environment.
The online sales channels segment is projected to account for a considerable market share in 2022 with a healthy growth rate, owing to the rapid increase in the penetration for smartphones and easy availability of fast internet facilities across the globe coupled with the variety of promotional offers that are being provided by online platforms to the buyers.
However, the supermarket and hypermarket segment led the global market in 2022, which is highly attributed to high preferences among consumers to purchase products physically from these stores as they provide physical verification and quality checking of the product. Moreover, access to a wide range of products and categories under a roof from various supermarket brands also drives segment growth exponentially.
The North America region dominated the market for airsoft guns in 2022 and is expected to maintain its dominance over the study period. The majority of the population across the region highly prefer to engage their free time in performing various types of adventurous sports activities such as target shooting and hunting, coupled with the growing adoption as an alternative to air guns for practicing without any danger, are among the prominent factors propelling the regional market growth.
The Asia Pacific region is anticipated to expand at the fastest growth rate during the study period due to growing adventurous sports activity and surging spending capacity, mainly in emerging economies like India, China, & Indonesia. Moreover, the number of airsoft events in the region is heavily increasing along with the growing focus on these leisure activities among the young generation, which boosts the market growth at a significant rate.
Some of the major players operating in the global market include Valken Sports, Colts Manufacturing, ICS Airsoft, Crosman Corporation, Lancer Tactical, Ballistic Breakthru Gunnery, Cyma International, APS Airgun, Tokyo Marui, A and K Airsoft, G and G Armament, Kriss USA, Nova Security, APS Conception, Oberon-Alpha, & Classic Army.
Report Attributes |
Details |
Market size value in 2023 |
USD 2,127.35 million |
Revenue forecast in 2032 |
USD 4,157.84 million |
CAGR |
7.73% from 2023– 2032 |
Base year |
2022 |
Historical data |
2019 – 2021 |
Forecast period |
2023– 2032 |
Quantitative units |
Revenue in USD million and CAGR from 2023 to 2032 |
Segments covered |
By Product, By Mechanism, By Distribution Channel, By Region |
Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
Key companies |
Valken Sports, Colts Manufacturing Company, ICS Airsoft Inc., Crosman Corporation, Lancer Tactical, Ballistic Breakthru Gunnery Corporation, Cyma International Limited, APS Airgun Ltd., Tokyo Marui, A and K Airsoft, G and G Armament Taiwan Ltd., Kriss USA, Nova Security Group, APS Conception, Oberon-Alpha, and Classic Army. |
Airsoft Guns Market Size Worth $4,157.84 Million By 2032
Key players in the airsoft guns market are Valken Sports, Colts Manufacturing, ICS Airsoft, Crosman Corporation, Lancer Tactical, Ballistic Breakthru Gunnery, Cyma International, APS Airgun, Tokyo Marui.
North America contribute notably towards the global airsoft guns market.
The global airsoft guns market expected to grow at a CAGR of 7.73% during the forecast period.
The airsoft guns market report covering key segments are product, mechanism, distribution channel, and region.