AI Video Generator Market Size, Share & Trends Analysis Report, By Organization Size, By Component (Solution, Services), By End-use, By Application, By Source, By Region, And Segment Forecasts, 2023 - 2032
- Published Date:Jun-2023
- Pages: 114
- Format: PDF
- Report ID: PM3391
- Base Year: 2022
- Historical Data: 2019-2021
Report Outlook
The global AI video generator market was valued at USD 422.27 Million in 2022 and is expected to grow at a CAGR of 10.39% during the forecast period.Key factors responsible for the market growth include rampant surge in video content across the globe, change in information gathering, particularly in the younger generation in South Asian nations, & growing acceptance of video formats in several businesses for their brand positioning. As per our findings, by January 2023, there will around 4.7 Bn people would be using social media platforms, with an annual increase of around 4.2 per cent, over previous year. Advertising spending on the social media is projected to reach around USD 270 Bn, by 2023, of video-based advertising will be stood at USD 68 Bn, by 2023.
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AI technology has been disrupting various industries, including the video production industry, by automating and streamlining many of the traditionally time-consuming and labour-intensive tasks involved in the process. For example, AI-based video generation market platforms like Synthesia can generate videos in a matter of minutes, whereas creating a similar video manually could take several hours or even days. This has made video production more accessible to businesses and individuals who may not have the time or resources to invest in traditional video production methods. Additionally, AI can help improve the quality of videos by offering features like real-time voice-over, automated editing, and more, thereby creating more engaging and effective video content.
Video content has become increasingly popular among internet users in recent years, and it has become an essential component of online marketing strategies for businesses of all sizes. According to a report published by the Cisco, video content is expected to account for approximately 82% of all internet traffic, by 2022. The proliferation of high-speed internet and mobile devices has made it easier for users to consume video content on the go, leading to increased demand for video creation tools and services. As a result, many businesses and individuals are investing in video generators and other video production tools to create engaging video content that can help them reach their target audiences more effectively.
Adoption of data-driven decision making has become increasingly important for businesses of all sizes as they seek to gain a competitive advantage in their respective markets. By leveraging data analytics and AI-powered tools and services, companies can gain insights into customer behaviour, preferences, and trends, which can inform their marketing strategies and help them better target their desired audiences.
AI companies that offer tools and services for data analytics and marketing automation are well-positioned to capitalize on this trend. For example, AI-powered customer profiling and segmentation tools can help businesses better understand their customers and create more personalized marketing campaigns. Similarly, AI-based content recommendation engines and social media listening tools can help businesses identify the most relevant and engaging content for their target audiences and track the success of their marketing efforts in real-time.
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Industry Dynamics
Growth Drivers
The rise of video and social media platforms has created new opportunities for businesses to engage with their customers and build their brands. This has led to a growing demand for AI-powered video generation software that can help businesses create compelling and engaging video content quickly and efficiently. Companies like Coca-Cola are increasingly turning to generative AI to help them develop new marketing content that resonates with their target audiences. By leveraging AI-powered tools, they can analyse vast amounts of data to gain insights into customer preferences and create content that is tailored to their needs and interests. In line with this, in 2023, Bestseller, a global fashion brand announced the partnership with OpenAI to explore the potential of media content, by offering training courses for its workers, by creating videos with the Synthesia’s AI video generator within a stipulated time.
Report Segmentation
The market is primarily segmented component, organization size, source, application, and region.
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By Component |
By Source |
By Application |
By Region |
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Solutions segment held largest share in the global market in 2022
In 2022, solution segment accounted for the largest share. Segment growth is attributed to surge video generation at scale. For instance, Synthesia is an AI-powered video generation platform that enables businesses to create high-quality videos at scale, using advanced technologies such as computer vision and natural language processing. The platform has gained popularity among businesses of all sizes, as it allows them to produce video content quickly and cost-effectively, without requiring a team of designers, editors, and videographers. Another key factor is its pricing model, which is based on a subscription basis, making it accessible to businesses of all sizes.
Service segment registered significant growth rate over the study period. Educational institutes and EdTech platforms are increasingly using AI-powered content generators to enhance the quality of their educational materials and improve student engagement. AI-powered content generators can help educational institutions and EdTech platforms to create personalized and adaptive learning experiences for students. By analyzing student data and performance, AI algorithms can generate content that is tailored to each student's learning style and pace.
Text-to-video segment is dominating the global market in 2022
In 2022, the text-to-video segment garnered the largest share. Text-to-video AI video generator software is a type of AI-powered video creation tool that uses natural language processing & computer vision algorithms to convert written content, such as articles, scripts, blogs, and other forms of text, into videos. This software works by analyzing the text input and automatically selecting appropriate images, video clips, animations, and other visual elements to accompany the text. The software can also generate voiceovers or use text-to-speech technology to add narration to the video.
PowerPoint-to-video segment registered robust growth rate over the study period. PowerPoint-to-video conversion can be a useful tool for businesses, educators, and content creators to transform their PowerPoint presentations into engaging videos that can be shared on various digital platforms.
Marketing segment held largest share in the global market in 2022
In 2022, marketing segment accounted for the largest share. AI video generators are becoming an increasingly popular tool for marketing teams in organizations, as they offer a cost-effective and efficient way to create high-quality video content that can help to drive engagement, conversions, and overall business success. It can also help to improve the quality of the content itself, by analyzing user data and feedback to optimize the video for maximum engagement and conversions. By analyzing factors such as user preferences, viewing behaviour, and social media trends.
Education segment expected to register significant growth rate over the study period. y converting traditional text-based content into videos, AI video generators can make learning more accessible, interactive, and engaging for students of all ages. AI video generators can also help educators to personalize the learning experience for each student, by analyzing student data and preferences to generate videos that are tailored to their specific needs and learning styles. In addition to improving the quality of the content, AI video generators can also help to improve the efficiency of content creation in the education sector. By automating the process of video creation, educators and EdTech providers can save time and resources, and focus on other important aspects of teaching and learning.
North America accounted for the largest revenue share in 2022
In the fiscal year 2022, North America is expected to lead the global market with major share. Region’s growth is attributed to the rise in the social media users, surge in influencer marketing, changes in the consumer perception, and use bottlenecks in traditional marketing methods. Start-ups in the region are deploying data-driven marketing campaigns to generate maximum return on investment, customer acquisition, and analysis of consumerism patterns in real time scenario. As per survey, it was estimated that around 2,000 marketing posts have resulted in the positive ROI for key brands it sponsored.
APAC will gain significant traction over the study period. This is primarily due to high level of internet penetration has led to a significant increase in e-commerce, social media, and other digital activities in the region. Region has more than 4.5 billion people residing in the region, according to the United Nations.
Competitive Insight
The global players include Synthesia, Lumen5, Muse.ai, Rephrase.ai, Synths video, Raw shorts, Pictory, FlexClip, Designs.Ai, and InVideo.
Recent Developments
- In October 2022, Google unveiled its new text to video generator, which can generate 1280 by 768 films from a typed format at the speed of nearly, 24 frames/second.
- In February 2023, Wochit, SaaS based video generator introduced new video creation tool “Wochit Wizard”. This product is based on the AI capabilities to generate professional videos from simple texts.
AI Video Generator Market Report Scope
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Report Attributes |
Details |
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Market size value in 2023 |
USD 452.46 million |
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Revenue forecast in 2032 |
USD 1,101.16 million |
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CAGR |
10.39% from 2023 – 2032 |
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Base year |
2022 |
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Historical data |
2019– 2021 |
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Forecast period |
2023– 2032 |
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Quantitative units |
Revenue in USD million and CAGR from 2023 to 2030 |
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Segments covered |
By Component, Organization Size, Source, Application, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key companies |
Synthesia, Lumen5, Muse.ai, Rephrase.ai, Synths video, Raw shorts, Pictory, FlexClip, Designs.Ai, and InVideo. |
FAQ's
The global AI video generator market size is expected to reach USD 1,101.16 million by 2032.
Top market players in the AI Video Generator Market are Synthesia, Lumen5, Muse.ai, Rephrase.ai, Synths video, Raw shorts, Pictory, FlexClip, Designs.Ai, and InVideo.
North America contribute notably towards the global AI Video Generator Market.
The global AI video generator market expected to grow at a CAGR of 10.39% during the forecast period.
The AI Video Generator Market report covering key segments are component, organization size, source, application, and region.
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