AI for Sales & Marketing Market Size, Share, Trends, Industry Analysis Report: By Offering, Deployment Mode, Application, Technology (Generative AI and Others), End Use, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) – Market Forecast, 2025-2034
- Published Date:Apr-2025
- Pages: 129
- Format: pdf
- Report ID: PM5479
- Base Year: 2024
- Historical Data: 2020-2025
AI for Sales & Marketing Market Overview
The global AI for sales & marketing market was valued at USD 43.96 billion in 2024. It is expected to grow from USD 57.96 billion in 2025 to USD 735.42 billion by 2034, at a CAGR of 32.6% during the forecast period.
AI for sales & marketing refers to the integration of artificial intelligence technologies to improve decision-making, streamline processes, and improve customer engagement in sales and marketing functions. The AI for sales & marketing market growth is expanding as organizations increasingly prioritize automation and efficiency to optimize their sales cycles and marketing campaigns. AI-driven automation reduces manual efforts, accelerates lead qualification, and improves customer interactions through chatbots, email automation, and CRM integrations. For instance, in March 2024, VOXI by Vodafone, in collaboration with Accenture, launched an LLM-powered generative AI chatbot using the ChatGPT framework. It enhances customer interactions by handling complex requests, part of Vodafone’s broader initiative to integrate advanced AI technologies into its services. Businesses can streamline repetitive tasks, improve operational efficiency, and enable sales and marketing teams by leveraging AI to focus on strategic initiatives, ultimately driving revenue growth.
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Another AI for sales & marketing market driver is predictive analytics and forecasting, which enables businesses to make data-driven decisions based on historical and real-time data insights. AI-powered predictive analytics enhances lead scoring, customer segmentation, and sales forecasting, allowing organizations to anticipate customer needs and optimize resource allocation. For instance, in May 2024, mPulse reported strong Q1 2024 growth, driven by automation and efficiency improvements. The company launched integrated predictive analytics and omni channel engagement capabilities, improving personalized healthcare interventions for CAHPS, HOS, and retention, aligning with CMS and NCQA standards. AI facilitates personalized marketing strategies and improves conversion rates by analyzing patterns in consumer behavior. This analytical capability empowers businesses to refine their sales approaches, minimize risks, and maximize profitability, reinforcing AI's role as a transformative tool in modern sales and marketing landscapes.
AI for Sales & Marketing Market Driver Dynamics
Rising Technological Advancements in AI
Rising technological advancements in AI is a key driver of the AI for sales & marketing market. Continuous innovations in machine learning, natural language processing, and automation enhance the efficiency and effectiveness of sales and marketing strategies. Advanced AI algorithms enable real-time data processing, improving decision-making and predictive capabilities for businesses. AI-driven tools such as intelligent chatbots, sentiment analysis, and automated customer engagement solutions allow organizations to optimize customer interactions and streamline operations. For instance, in February 2025, Pegasystems introduced the Pega Customer Engagement Blueprint, a generative AI-powered tool designed to help teams create precise and scalable customer engagement programs, enhancing collaboration and efficiency across marketing, customer experience, and AI initiatives. This example highlights how AI innovations are transforming customer engagement strategies. The integration of AI with cloud computing and big data analytics further enhances its scalability and adaptability, making AI-driven sales and marketing solutions more accessible and effective across industries.
Increasing Need for Personalization and Customer Experience
Consumers want personalized experiences, product suggestions, and marketing that match their interests and behavior. AI makes this possible by analyzing large amounts of customer data, finding patterns, and delivering customized content in real time, driving the AI for sales & marketing market revenue. AI-powered tools such as recommendation engines, sentiment analysis, and automated customer journey mapping help businesses connect with customers and increase engagement. For example, in September 2024, Amazon introduced Project Amelia, a generative AI-powered assistant built on Amazon Bedrock. It helps independent sellers by providing business insights and simplifying tasks like compliance, advertising, inventory management, and sales forecasting. Thus, use of AI is growing across industries to improve customer satisfaction, strengthen brand loyalty, and stay ahead in today’s digital, customer-focused market.
AI for Sales & Marketing Market Segment Analysis
AI for Sales & Marketing Market Assessment by Application
The global AI for sales & marketing market segmentation, based on application, includes sales applications and marketing applications. The sales applications segment dominated the market in 2024 due to the increasing adoption of AI-driven tools to improve sales efficiency, lead management, and customer engagement. AI-powered sales automation solutions streamline processes such as lead qualification, pipeline management, and customer relationship management (CRM) through intelligent data analytics and predictive insights. Additionally, AI-driven chatbots and virtual assistants help sales teams engage with potential customers in real-time, improving conversion rates and customer retention. Businesses across industries are leveraging AI to optimize their sales strategies, reduce manual workload, and drive revenue growth, positioning the sales applications segment at the forefront of expansion opportunities.
AI for Sales & Marketing Market Evaluation by Technology
The global AI for sales & marketing market segmentation, based on technology, includes generative AI and others. The generative AI segment is expected to witness the fastest AI for sales & marketing market growth during the forecast period. This growth is due to its ability to create highly personalized content, automate customer interactions, and enhance decision-making processes. Generative AI technologies, such as advanced language models and AI-driven content generation tools, help businesses develop dynamic marketing materials, personalized product recommendations, and automated sales pitches tailored to individual customer preferences. This technology especially improves engagement, conversion rates, and marketing ROI by delivering contextually relevant and compelling messages. Therefore, as companies seek innovative ways to improve efficiency and customer experience, generative AI is expected to be a major driver of market expansion.
AI for Sales & Marketing Market Regional Insights
By region, the report provides the AI for sales & marketing market insights into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America dominated the AI for sales & marketing market revenue share in 2024. This growth is driven by the strong presence of leading AI technology providers, high adoption rates of advanced AI solutions, and significant investments in digital transformation initiatives. For instance, in December 2022, US government launched the digital transformation with Africa (DTA) initiative, investing over USD 350 million to expand digital access, literacy, and infrastructure. The initiative aims to mobilize USD 450 million in financing, supported by interagency efforts and private-sector partnerships to advance digital inclusion. Enterprises across industries, including retail, BFSI, and technology, have embraced AI-powered sales and marketing automation to gain a competitive edge. The region’s well-developed infrastructure, high internet penetration, and growing focus on data-driven decision-making further accelerate AI adoption. Additionally, favorable regulatory frameworks and advancements in AI research contribute to North America’s leadership in the market.
The AI for sales & marketing market in Asia Pacific is projected to witness the fastest growth during the forecast period due to the increasing adoption of AI-driven solutions across emerging economies, rapid digitalization, and expanding e-commerce sectors. Businesses in the region are leveraging AI to optimize customer engagement, automate marketing campaigns, and enhance sales operations, particularly in countries such as China, India, and Japan. For instance, a March 2025 report from the Ministry of Electronics and IT highlights India’s advancement in its AI ecosystem, with the government making computing power and GPUs more affordable. Initiatives such as the IndiaAI Mission and Centres of Excellence aim to drive innovation and enhance global competitiveness in AI, further boosting the adoption of AI-driven sales and marketing solutions. The growing penetration of smartphones, social media, and online shopping has led to a surge in demand for AI-powered personalization and customer insights. Additionally, government initiatives supporting AI innovation and rising investments in AI startups are expected to accelerate market growth in the region.
AI for Sales & Marketing Key Market Players & Competitive Analysis Report
The competitive landscape features global leaders and regional players competing for AI for sales & marketing market share through innovation, strategic alliances, and regional expansion. Global players utilize strong R&D capabilities, technological advancements, and extensive distribution networks to deliver advanced solutions, meeting the growing demand for disruptive technologies and sustainable value chains. AI sales & marketing market trends highlight rising demand for emerging technologies, digitalization, and business transformation driven by economic growth, geopolitical shifts, and macroeconomic trends. Global players focus on strategic investments, mergers and acquisitions, and joint ventures to strengthen their market position. Post-merger integration and strategic alliances are key strategies to improve competitive positioning and expand regional footprints. Regional companies, meanwhile, address localized needs by offering cost-effective solutions and leveraging economic landscapes.
Competitive benchmarking includes market entry assessments, expansion opportunities, and partnership ecosystems to meet the demand for innovative products and future-ready solutions. The market is experiencing technological advancements, such as disruptive technologies and digital transformation, reshaping industry ecosystems. Companies are investing in supply chain management, procurement strategies, and sustainability transformations to align with AI sales & marketing market demand, trends, and future development strategies. Pricing insights, revenue growth analysis, and competitive intelligence are critical for identifying opportunities and driving long-term profitability. In conclusion, the AI sales & marketing industry's growth is driven by technological innovation, market adaptability, and regional investments. Major players focus on strategic developments, market penetration, and competitive benchmarking to address economic and geopolitical shifts, assuring sustained growth in a hypercompetitive global market. A few key major players are Adobe Systems Incorporated; AWS, a trademark of Amazon Technologies, Inc.; Dialpad, Inc.; Gong Inc.; Hootsuite Inc.; HubSpot, Inc.; International Business Machines Corp. (IBM); Microsoft Corporation; NVIDIA Corporation; OpenAI Inc.; Oracle Corporation; SAP SE; ZOHO Corporation.
IBM is a technology company that has been at the forefront of integrating artificial intelligence (AI) into sales and marketing processes. IBM's AI solutions, such as those powered by its Watson platform, utilize advanced technologies such as machine learning, natural language processing (NLP), and predictive analytics to improve sales prospecting and marketing strategies. These tools help organizations analyze vast amounts of data from multiple sources, identify high-value leads, and personalize outreach efforts, thereby increasing conversion rates and improving sales engagement. IBM's AI for sales focuses on improving efficiency and effectiveness across the sales operation. It helps teams better identify leads, keep prospects engaged, and close sales more quickly. Generative AI, in particular, has revolutionized the sales process by automating tasks such as lead qualification, content creation, and follow-up communications. Allowing sales teams to focus on high-value activities such as relationship-building and closing deals. IBM's commitment to AI in marketing and sales extends to chatbots and automation tools that provide 24/7 customer engagement insights, helping drive more compelling conversations.
Oracle is a provider of AI solutions for sales and marketing, integrating advanced technologies such as machine learning, generative AI, and predictive analytics into its platforms. Oracle's AI capabilities within its Fusion Cloud Customer Experience (CX) suite aim to enhance customer engagements and accelerate sales processes by automating time-consuming tasks. Allowing sales teams to focus on developing meaningful customer relationships and improving productivity. The new AI agents and generative AI capabilities in Oracle Fusion Cloud Sales leverage connected data from finance and supply chains to create personalized experiences for each account. Features such as Gen AI-Assisted Answer Generation and Opportunity Qualification Scoring help teams target and engage buyers more effectively. Additionally, Oracle's Marketing Cloud is an AI-powered suite that unifies customer data to activate personalized multichannel campaigns, enabling targeted audience engagement and lasting customer relationships. Oracle's AI solutions support over 50 generative AI use cases, ensuring data privacy and security while enhancing customer satisfaction and driving sales growth.
Key Companies in AI for Sales & Marketing Market
- Adobe Systems
- AWS
- Dialpad, Inc.
- Gong Inc.
- Hootsuite Inc.
- HubSpot, Inc.
- IBM
- Microsoft
- NVIDIA
- OpenAI Inc.
- Oracle
- SAP SE
- ZOHO Corporation.
AI for Sales & Marketing Market Developments
March 2025: Auxia raised USD 23.5 million in Seed and Series A funding, led by VMG Technology Partners, to advance its AI-driven enterprise personalization solutions. The investment will support R&D and scaling efforts to enhance intelligent, 1:1 customer journey capabilities.
March 2025: Meta AI expanded to 41 European countries and 21 overseas territories, its largest global rollout. Starting with a multilingual chat function, it aims to enhance intuitive AI experiences, building on its 700M monthly active users worldwide.
AI for Sales & Marketing Market Segmentation
By Offering Outlook (Revenue, USD Billion, 2020 - 2034)
- Sales
- Marketing
By Deployment Mode Outlook (Revenue, USD Billion, 2020 - 2034)
- On-Premises
- Cloud
By Application Outlook (Revenue, USD Billion, 2020 - 2034)
- Sales Applications
- Marketing Applications
By Technology Outlook (Revenue, USD Billion, 2020 - 2034)
- Generative AI
- Others
By End Use Outlook (Revenue, USD Billion, 2020 - 2034)
- BFSI
- Retail & E-Commerce
- Technology & Software
- Media & Entertainment
- Manufacturing
- Healthcare & Life Sciences
- Education
- Telecommunications
- Automotive
- Travel & Hospitality
- Other
By Regional Outlook (Revenue, USD Billion, 2020 - 2034)
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Netherlands
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Malaysia
- South Korea
- Indonesia
- Australia
- Vietnam
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
AI for Sales & Marketing Market Report Scope:
|
Report Attributes |
Details |
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Market Size Value in 2024 |
USD 43.96 billion |
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Market Size Value in 2025 |
USD 57.96 billion |
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Revenue Forecast in 2034 |
USD 735.42 billion |
|
CAGR |
32.6% from 2025 to 2034 |
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Base Year |
2024 |
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Historical Data |
2020– 2023 |
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Forecast Period |
2025 – 2034 |
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Quantitative Units |
Revenue in USD Billion and CAGR from 2025 to 2034 |
|
Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Industry Trends |
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Segments Covered |
|
|
Regional Scope |
|
|
Competitive Landscape |
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Report Format |
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Customization |
Report customization as per your requirements with respect to countries, regions, and segmentation. |
FAQ's
The global AI for sales & marketing market size was valued at USD 43.96 billion in 2024 and is projected to grow to USD 735.42 billion by 2034.
The global market is projected to register a CAGR of 32.6% during the forecast period.
North America dominated the AI for sales & marketing market in 2024.
Some of the key players in the market are Adobe Systems Incorporated; AWS, a trademark of Amazon Technologies, Inc.; Dialpad, Inc.; Gong Inc.; Hootsuite Inc.; HubSpot, Inc.; International Business Machines Corp. (IBM); Microsoft Corporation; NVIDIA Corporation; OpenAI Inc.; Oracle Corporation; SAP SE; and ZOHO Corporation.
The sales applications segment dominated the AI for sales & marketing market in 2024 due to the increasing adoption of AI-driven tools to improve sales efficiency, lead management, and customer engagement.
The generative AI segment is expected to witness the fastest AI for sales & marketing market growth during the forecast period due to its ability to create highly personalized content, automate customer interactions, and enhance decision-making processes.
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