Acai Berry Market Share, Size, Trends, Industry Analysis Report, By Product Type (Pulp and Dried); By Application; By Distribution Channel; By Region; Segment Forecast, 2023-2032
- Published Date:Jun-2023
- Pages: 112
- Format: PDF
- Report ID: PM3444
- Base Year: 2022
- Historical Data: 2019-2021
Report Outlook
The global acai berry market was valued at USD 796.90 million in 2022 and is expected to grow at a CAGR of 11.3% during the forecast period. Technological advancements worldwide are one of the foremost factors driving the growth of the global market. Due to the beneficial aspects of the product, various industry participants are focusing on launching innovative products. For example, in October 2021, US-based Wilderness Poets launched freeze-dried acai powder with no added sugar. Similarly, many other industry participants also focus on investments in innovative products. This factor is ultimately augmenting the sales of acai berry products worldwide.
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Acai berries are rich in antioxidants, fiber, and other nutrients and are believed to have numerous health benefits, including boosting the immune system, improving heart health, and aiding in weight loss. With consumers becoming more health-conscious and environmentally aware, there is a growing demand for natural and organic products, including acai berries. Furthermore, the availability of these products through online platforms has made it easier for consumers to access and purchase them, driving the Acai Berry Market growth.
Moreover, effective marketing and advertising campaigns have helped increase awareness of the health benefits of such products and boost demand for them. The use of acai berries in various food and beverage products, such as smoothies, energy bars, and supplements, has also contributed to the market's growth.
COVID-19 has significantly impacted the global market due to various factors. The pandemic has made people more health-conscious, increasing demand for these products due to their health benefits. With more people staying at home, online shopping increased significantly, increasing the demand for acai berry products sold through e-commerce platforms. However, the lockdowns and transportation restrictions in many countries disrupted the market's supply chain, leading to shortages in some markets. Also, closing many restaurants and food service outlets reduced demand for acai berry products.
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Industry Dynamics
Growth Drivers
Augmenting demand for acai berries in the cosmetics industry is expected to boost the growth of the global market. These are believed to provide numerous benefits for the skin, including promoting a youthful and radiant appearance, improving skin texture and tone, and reducing the appearance of fine lines and wrinkles. For example, Sothys, a top-of-the-range cosmetic brand, has launched a new string consisting of three products with acai berry and maracuja extracts. The huge potential of acai berries has rocketed its popularity across the cosmetic industry. As a result, many companies in the cosmetics sector are engaging in innovations in their products. This factor is increasingly propelling the market's growth.
Rising demand for acai berries as a health supplement is another growth factor boosting the global market. This is due to their high levels of antioxidants, fiber, and healthy fats. The fiber in acai berries can help promote digestive health by regulating bowel movements and promoting the growth of beneficial gut bacteria. The consumption of health supplements has increased across many countries. For instance, as per research, nearly 77% of Americans take at least one accessory. The high nutrient content of acai berries and their potential health benefits have made them a popular health supplement in recent years. This has improved the popularity of acai berries for health supplements, further bolstering the market's growth.
Report Segmentation
The market is primarily segmented based product type, application, distribution channel, and region.
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By Product Type |
By Application |
By Distribution Channel |
By Region |
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Pulp segment held largest share in the global market in 2022
In fiscal year 2022, the pulp-based segment held the largest share of the market. Acai berries have a very short shelf life, and the pulp is the most perishable part of the berry. This means that it must be processed quickly after harvesting to prevent spoilage. This type of berry is freeze-dried, which helps preserve its nutritional content and extend its shelf life. It contains high levels of antioxidants, healthy fats, fiber, and essential nutrients such as vitamins and minerals. As a result, it is a popular ingredient in health supplements and superfood products. The combination of its short shelf life, high nutrient content, and versatility as an ingredient has helped pulp acai berries dominate the acai berry market.
Food and beverages segment held the largest market share in 2022
In 2022, the food and beverage segment held the largest global share in volume and value. Acai berries are gaining popularity in various food and beverage products due to their unique taste and high nutritional value. The food and beverage industry has been actively promoting the health benefits of acai berries, and their popularity has been boosted by marketing efforts promoting them as a superfood. These marketing efforts have helped to increase awareness of berries among consumers, further driving demand for acai-based products in the food and beverage segment.
Several businesses are investing in the market by considering the excellent benefits of acai berries. For example, in August 2021, Red Bull India launched a new limited edition of exotic acai berries with a unique taste. Similarly, other companies are launching acai berry products to maintain their supremacy in the market. This is further improving the revenue of this segment.
Online segment is expected to grow at fastest CAGR during the forecast period
Online distribution is expected to grow fastest during the forecast period. Online shopping offers convenience to consumers, who can easily order acai berry products from the comfort of their homes or offices. This convenience factor particularly appeals to busy individuals who do not have the time to visit physical stores. Online retailers often offer more acai berry products than physical stores. This variety allows consumers to choose from various products and find one that best suits their needs. Online retailers have a global reach, making such products accessible to consumers worldwide. This has helped to increase the popularity of acai berry products and contributed to the growth of the online segment in the market.
North America is accounting the largest share in the global market during projected year
North America is expected to hold the largest market share during the forecast period. This is primarily due to increasing product launches among key regional players and growing demand for acai berries in cosmetics, food, and beverages. Escalating health awareness among the North American population is one of the major factors driving the market's growth. The health and wellness trend has been growing in North America, and acai berries are considered superfoods due to their high nutritional value. The demand for healthier food options has driven the growth of the acai berry market in North America.
Asia Pacific is the fastest-growing region, with the highest CAGR during the forecast period. Increased disposable income, growing awareness of the health benefits of acai berries, and increased availability of fruit and acai-based products have helped the Asia Pacific region account for significant revenue in the global market. For example, nearly 40% of China's GDP is anticipated to come from the added value of the digital economy in 2021. Regarding cross-border growth, the Indian e-commerce market is rated ninth worldwide. India's e-commerce is expected to grow from its current 4% food and grocery market share. The growth of e-commerce is making a huge contribution to the market’s growth in this region.
Competitive Insight
Key players include Acaí Berry Foods, Organic Acai, Berry Company, Acai Exotic, Nativo Acai, Sambazon, Nossa! Fruits, Amazon Power, Amazon Forest, Amazonic Ventures, Energy Foods, Frooty Comercio, Sunfood, and Tropical Acai.
Recent Developments
- In July 2022, the "world's first" frozen, organically-certified Acai Bowls were introduced by Sambazon in packaging made completely of recyclable plant fiber. Sambazon has experienced a momentous time with the introduction of delectable and environmentally friendly ready-to-eat acai bowls in the UK retail sector.
Acai Berry Market Report Scope
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Report Attributes |
Details |
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Market size value in 2023 |
USD 885.60 million |
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Revenue forecast in 2032 |
USD 2,326.72 million |
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CAGR |
11.3% from 2023 – 2032 |
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Base year |
2022 |
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Historical data |
2019– 2022 |
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Forecast period |
2023– 2032 |
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Quantitative units |
Revenue in USD million/billion and CAGR from 2023 to 2032 |
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Segments covered |
By Product Type, By Application, By Distribution Channel, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key companies |
Açaí Berry Foods, Organique Acai, Acai Roots, Inc., The Berry Company Limited, AcaiExotic, Nativo Acai, Sambazon, Inc., Nossa! Fruits SAS, Amazon Power Pty Ltd., Amazon Forest Trading, Amazonic Ventures LLC, Energy Foods International LLC, Frooty Comercio e Industria de Alimentos SA, Sunfood, and Tropical Acai LLC. |
FAQ's
The global acai berry market size is expected to reach USD 2,326.72 million by 2032.
Top market players in the Acai Berry Market are Acaí Berry Foods, Organic Acai, Berry Company, , Nativo Acai Exotic Acai, Sambazon, Nossa! Fruits, Amazon Power.
North America contribute notably towards the global Acai Berry Market.
The global acai berry market expected to grow at a CAGR of 11.3% during the forecast period.
The Acai Berry Market report covering key are type, application, distribution channel, and region.
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