Mobile Virtual Network Operator (MVNO) Market Share, Size, Trends, Industry Analysis Report, By Operational Model (Reseller, Service Provider, and Full MVNO); By Service Type; By Subscriber; By Region; Segment Forecast, 2024 - 2032
- Published Date:Feb-2024
- Pages: 118
- Format: PDF
- Report ID: PM1399
- Base Year: 2023
- Historical Data: 2019 – 2022
Report Outlook
The global mobile virtual network operator market (MVNO) was valued at USD 85.24 billion in 2023. The mobile virtual network operator (MVNO) industry is projected to grow from USD 92.11 billion in 2024 to USD 173.10 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.2% during the forecast period (2024 - 2032).
Mobile virtual network operators (MVNOs) are wireless communication service providers that do not own their networks. Instead, they partner with existing mobile network operators (MNOs) to get wholesale access to their mobile communication networks. MVNOs then resell voice and data services to customers at retail prices. They purchase minutes of use from the telecom operator and resell them to the customers. Some MVNOs have their mobile intelligent network (IN) infrastructure to offer value-added services like billing and customer care services, which gives them an edge over mobile network operators (MNOs). MVNOs control VAS services, marketing, sales, and branding, allowing them to provide a differentiated value proposition. Although they pose a threat to MNOs, there has been growing acceptance of MVNOs by network operators to enhance their revenues, consume unused network capacity, and augment their customer base.
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The increasing demand for wireless services in new markets and technological advancements in the smartphone industry are the major factors driving the mobile virtual network operator market. The MVNO market is expected to grow rapidly in the future, primarily due to factors such as increased mobile broadband speeds and the need for value-added services. However, decreased tariffs and lower profits hinder the growth of this market.
The opportunities present in the global mobile virtual network operator market for players include access to the already existing customer base, the capability to offer enhanced value propositions, and the prospect of profitable partnerships with existing businesses. MVNOs can offer differentiated value propositions at low prices and expand their customer base and geographical reach.
Growth Drivers
Rising Wireless Services and Technological Advancements in the Smartphone Industry
As consumers increasingly depend on mobile devices for communication, entertainment, and productivity, the need for efficient and reliable wireless services has surged. MVNOs play an important role in this landscape by offering wireless services without owning the underlying network infrastructure. Also, the constant evolution of smartphones, characterized by enhanced features, increased processing power, and improved connectivity options, creates a good base for MVNOs to leverage these innovations and deliver innovative services to their customers.
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Report Segmentation
The MVNO market is primarily segmented based on operational model, service type, subscriber, and region.
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By Operational Model |
By Service Type |
By Subscriber |
By Region |
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By Operational Model Analysis
The Full MVNO Segment Dominated the Market in 2023
In 2023, the full MVNO segment has emerged as the dominant segment in the mobile virtual network operator (MVNO) market because the full MVNOs distinguish themselves by having a higher degree of control over their operations, including network infrastructure, spectrum allocation, and service offerings. This autonomy allows them to provide a more customized and differentiated experience to their subscribers.
By owning and managing core network elements, full MVNOs can optimize service quality and implement innovative features. Also, the full MVNO model enables these operators to form strategic partnerships with multiple network providers, negotiating favourable terms and ensuring good service delivery. As a result, customers are increasingly attracted to full MVNOs.
By Service Type Analysis
The Prepaid Segment Held the Largest Market Share in 2023
In 2023, the prepaid segment dominated the MVNO market because the prepaid model offers consumers greater flexibility and control over their mobile services, allowing them to manage their usage and expenses more effectively. This attracts budget-conscious individuals and those who prefer pay-as-you-go options. Also, prepaid MVNOs often target niche markets with customized offerings, serving specific customer needs and preferences. This strategic approach has enabled these operators to construct a distinct market space and build a loyal customer base.
By Subscriber Analysis
The Business or Enterprise Segment Dominated the Market in 2023
The business or enterprise segment dominated the market in 2023, accounting for a significant share of the total market revenue due to the growing demand for mobile communication services among businesses and enterprises, as they seek to enhance employee productivity, streamline operations, and improve customer engagement. MVNOs offer a range of benefits to businesses, including customizable plans, tailored pricing, and dedicated support, which are not always available from other mobile network operators.
Also, the dominance of the enterprise segment is due to the increasing adoption of bring-your-own-device (BYOD) policies by businesses. BYOD allows employees to use their personal devices for work purposes, which has led to a surge in demand for mobile data and voice services. MVNOs offer businesses a way to manage and secure these devices while also providing cost-effective mobile plans that can be altered to meet the specific needs of the organization.
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Regional Insights
Europe Region Showcased its Dominance in Revenue Share in 2023
In 2023, Europe is projected to dominate the market, holding the largest revenue share since the region possesses a highly developed telecommunications infrastructure, providing a favorable environment for the growth of MVNOs. The region's regulatory framework is also relatively favorable, promoting competition and upbringing the entry of MVNOs into the market. Also, the diverse and fragmented nature of the European telecommunications landscape has created opportunities for MVNOs to target niche markets and demographics, further fueling their expansion. The presence of mature consumer preferences and a high level of mobile device penetration in Europe further propels the demand for innovative MVNO services.
The Asia Pacific region is expected to witness significant growth in the upcoming years. The telecom services industry is expanding phenomenally, which is contributing to this growth. Countries like India, Vietnam, Myanmar, and China are making efforts to modernize and expand their telecommunication services, which is also adding to this growth. Whereas, Southeast Asian nations such as Singapore, Thailand, and the Philippines are expected to contribute substantially to the regional market expansion over the forecast period.
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Key Market Players & Competitive Insights
Leading players in the market are introducing innovative products in the market to cater to the consumers. Global players are entering new markets in developing regions to expand their customer base and strengthen their market presence. Companies are also implementing various strategic initiatives such as partnerships, mergers, and acquisitions, collaborating with other firms to gain a competitive advantage, and deploying better customer services to gain a competitive advantage.
Some of the major players operating in the global MVNO market include
- Consumer Cellular
- DISH Wireless LLC
- Drillisch Telecom
- Google Fi
- Grover
- KDDI Mobile
- KORE Wireless
- Locus Telecommunications LLC
- Mint Mobile LLC
- Quebecor
- Red Pocket Mobile
- T-Mobile International AG
- TracFone Wireless Inc
- TruConnect
- Verizon Wireless Inc
- Virgin Mobile
Recent Developments
- In December 2023, Grover, the network subscription provider for consumer technology, announced the launch of Grover Connect, a mobile virtual network operator (MVNO) for tech rental customers, in the United States.
- In October 2023, Quebecor launched a mobile virtual network operator (MVNO) service, as well as expanded its Fizz, Videotron, and Freedom Mobile service territories in Canada.
Mobile Virtual Network Operator Market Report Scope
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Report Attributes |
Details |
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Market Size Value in 2024 |
USD 92.11 billion |
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Revenue Forecast in 2032 |
USD 173.10 billion |
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CAGR |
8.2% from 2024 – 2032 |
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Base Year |
2023 |
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Historical Data |
2019 – 2022 |
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Forecast Period |
2024 – 2032 |
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Quantitative Units |
Revenue in USD billion and CAGR from 2024 to 2032 |
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Segments Covered |
By Operational Model, By Service Type, By Subscriber, By Region |
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Regional Scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Customization |
Report customization as per your requirements concerning countries, regions, and segmentation. |
FAQ's
Key companies in the mobile virtual network operator (MVNO) market are Consumer Cellular, DISH Wireless LLC, Drillisch Telecom, Google Fi, Grover, KDDI Mobile, KORE Wireless, and Locus Telecommunications LLC.
The global mobile virtual network operator market is expected to grow at a CAGR of 8.2% during the forecast period.
The key segments covered in the mobile virtual network operator (MVNO) market report are operational model, service type, subscriber, and region.
The key driving factors in the mobile virtual network operator market, include rising wireless services and technological advancements in the smartphone industry, driving market growth.
The mobile virtual network operator (MVNO) market size will be worth USD 173.10 Billion By 2032.
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